$945 – $995

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WeWork

85 Broad Street

New York, NY 10004

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We’re bringing two of user research’s leading lights—Steve Portigal and Indi Young—to New York City in May to teach day-long workshops. These are a great opportunity to deepen your research skills and learn with peers—not to mention get away from the office.

Who’s teaching and what they’ll cover


May 20

Fundamentals of Interviewing Users

Expert at interviewing people, student of what makes culture

Not getting the results you want from your interview-based user research? Interviewing is one of the most valuable and commonly used user research tools, yet it’s often not used well because people tend to think it’s just about talking and listening.

Stop “winging it” and learn the importance of rapport-building and listening to capture the crucial nuances that point to innovative breakthrough opportunities. In this session, you’ll gain the techniques you need for successful interviewing and leave with practice exercises for improving your team’s interviewing skills as well ways to engage others in the organization during your interviewing process.

There’s no requirement to have an advanced level of experience in conducting user research of any type, while those with such expertise will benefit from taking an implicit process and stepping back from it in order to consider how they work.


May 21

Mental Models for Better Decision-Making

Trailblazing empathy researcher

This course is a one-day microcosm of Indi Young’s whole advanced training cycle. It also contains new material from her upcoming book.

As product creators, teams focus a lot on solutions, spending only a couple of days understanding the problems. Yet, it’s clear that understanding the problem deeply leads to more opportunities, new markets, and humanized support for real needs. Indi’s mental models & thinking-styles is a method deployed over years, fitting into your development schedule, yet providing much needed depth. Mental models and thinking-styles outline future possibilities and guide current ideation and design. Spending more time understanding different perspectives on the problem is a much better approach to really helping the world.

In this full-day workshop, Indi will introduce how to look at problems through the lens of peoples’ purpose. You’ll learn how to decide where to gather deeper understanding, and how to listen for people’s inner thinking, reactions, and guiding principles. Indi will show you how to treat this qualitative data properly, avoiding bias, building patterns from the bottom up. Lastly, you’ll spend time working with some mental model diagrams and thinking-styles created by Indi, so you get a chance to taste the powerful impact of deep understanding in the problem space.


Groups of 3 or more receive $50 off each ticket when registering as part of the same order.

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85 Broad Street

New York, NY 10004

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