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NYC AdTech.connect August 12, 2015

Saddlerock Advisors

Wednesday, August 12, 2015 from 5:00 PM to 8:30 PM (EDT)

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Event Details

When: Wednesday August 12th, from 5:00PM to 8:30PM

Where: Davis & Gilbert LLP
1740 Broadway, New York, NY 10019
19th floor

Don't miss this opportunity to talk AdTech with industry insiders and discover exciting prospects for investment and collaboration.


Agenda:
5 - 5:30 p.m. Registration
5:30 - 6:15 p.m. Cocktail and networking reception
6:15 - 6:25 p.m. Introduction, Richard S. Eisert, Digital Media, Technology & Privacy Partner, Davis & Gilbert LLP
6:25 - 6:55 p.m. Brandon Evans, Founder // Executive // Investor // Advisor for High Growth Companies
7:00- 7:45 p.m. Presentations by:
Jesse Leimgruber, Co-Founder & CEO of NeoReach

Ashwini Anburajan, Founder & CEO of Social Data Collective
Bill Jennings, CEO of PageScience
7:45  - 9:00 p.m. Networking

Keynote Presenter:


Brandon Evans is a Brooklyn based serial tech entrepreneur, advisor and investor. Brandon's last two companies Crowdtap and MRY were both named Crain's Top 3 Best Places to Work in NY and have achieved significant financial success as pioneers in the social and digital marketing technology space. 

Presenting Companies:

NeoReach provides search and analytics technology for brands and agencies to run intelligent influencer marketing campaigns. For customers with advanced needs, NeoReach offers full-service consulting, influencer coordination, and campaign planning and execution. Founded by a team of Stanford computer scientists and marketing professionals, NeoReach has raised $4M from leading Silicon Valley VC's. The company services brands like The New York Times, Zynga & Microsoft along with an array of New York Ad Agencies.

Social Data Collective is fueling the personal data revolution. We allow consumers like YOU to monetize your personal data. You share data on the things you love with your favorite brands, and in return you get access to the products and services that matter to you. Our philosophy is simple: the more you share, the more you earn.

PageScience pioneered a cookieless page level targeting technology for Healthcare in 2011. We score 75 million pages a week to identify the deep context for health conditions like Diabetes, Cancer, COPD, Allergies, MS and many others. Pages are scored based on 6 filters including historical ad performance. Ads are delivered via our deep integration in the Appnexus exchange which tracks health pages as they become available on premium sites like NY Times, WebMD, Yahoo, AOL and others.
   Our primary advertisers are Pharma brands, Hospitals and other health related devices and CPGs. Eight of the top 10 pharmas use PageScience to target specific pages programmatically in addition to Hospital systems like Mayo Clinic, Cleveland Clinic, Mass General and MD Anderson. Because the Pharma industry has largely banned cookies, PageScience is one of the few ways the industry can use programmatic buying, which is predicted to account for over half of all digital display next year. Essentially we track high performing pages vs tracking people.
    In addition to serving ad buyers, PageScience is partnering with major Publishers to be a source for additional reach extension. We license our platform to Publishers seeking contextual health reach. PageScience is raising funds to expand its sales coverage and to  build out the Saas licensing model for publishers. The Company is backed by Metamorphic Ventures, Alpine Meridian Group and several Angel investors including Geoff Judge (iNovia), Joe Apprendi (Collective CEO), Jason Klein (On Grid Ventures), John Suhler (Founder Veronis Suhler), Mike Perlis (CEO Forbes), Rick Thompson (Playdom/Adify Founder) and others.

Sponsored by:





Organized by:

Saddlerock Advisors


For more information visit our website

Have questions about NYC AdTech.connect August 12, 2015? Contact Saddlerock Advisors

When & Where

Davis & Gilbert LLP
1740 Broadway
New York, NY 10019

Wednesday, August 12, 2015 from 5:00 PM to 8:30 PM (EDT)


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Organizer

Saddlerock Advisors


SaddleRock Advisors’ mission is to help entrepreneurs attract funding. We do so by improving their value proposition and better positioning them to attract private equity capital & venture capital. We are focused on advising US and Israeli entrepreneurs and preparing them for fundraising and long-term success. SaddleRock Advisors’ expertise as veteran business operators includes identifying new market opportunities, modifying companies' business models, funding strategy, go-to-market strategy, and financials to take them to the next level.


 

 

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