What is unit economics and why is it so important for me to know for my startup? The terms "cost to acquire a customer" (CAC) and Lifetime Value (LTV) may confuse or bore you, but do not be fooled. By understanding your company's unit economics, it is possible to project how profitable the company may be (or not), and when it can expect to reach profitability.

Get ready to work through unit economics and see the viability/profitability of your venture with Dan Lee.

Dr. Daniel Lee is a postdoctoral fellow in Entrepreneurship and Innovation at Rice University’s Jones Graduate School of Business. He earned his PhD in Economics from Georgia State University, and was a CEAR Scholar and was the recipient of a World Institute for Development Economics Research grant from the United Nations University. He has published in outlets such as Science and the Journal of Economic Behavior and Organization.