NPO SIG: Mission-Driven Marketing™: How Can a Nonprofit Emerge from the Recession Better Off Than Before?
Thursday, February 6, 2014 from 8:00 AM to 10:00 AM (CST)
Mission-Driven Marketing™: How can a nonprofit emerge from the recession better off than before?
Join the Chicago AMA Nonprofit SIG as it kicks off the year with a fresh look at what it means to be innovative in facing today’s challenges. Davidoff and a team of thought leaders in the nonprofit sector will lead a dynamic discussion about the role mission-driven marketing must play in our organizations in order to achieve this renaissance.
8:00-8:30 am: Registration and networking
8:30-10:00 a.m. Program
Continental breakfast will be provided.
In his recent article “Mission-Focused Results” in The Nonprofit Times, John Davidoff, Managing Director of Davidoff Communications writes: “Faced with a crisis, a minor setback or even a natural transition, many nonprofit managers put their proverbial heads in the sand or chase money blindly at the expense of missions. During the recent downturn, there were too many instances of nonprofits focused only on ‘getting through it,’ so they could get back to business as usual. Those organizations missed something important: an opportunity to reinforce or reinvent both their mission and their organization.”
John Davidoff is Managing Director of Davidoff Communications. With 30 years of experience working with national and international consumer, business-to-business and nonprofit organizations and brands, he is recognized as a leader in strategic planning, thought leadership and marketing communications. He is the architect of the proprietary brand of Mission-Driven Strategy and Marketing™, Mission-Driven Selling, Mission-Driven Networking and Mission-Driven Corporate/Not-For-Profit Partnerships. Prior to launching Davidoff Communications in 2005, Mr. Davidoff held senior executive positions with Entertainment Marketing, Inc. (CEO), Omnicom’s Radiate Group (SVP, Sales and Marketing), General Growth Properties (SVP, Marketing) and DDB (VP, Management Representative and Director of the Event Marketing Resource). An exceptional negotiator, Mr. Davidoff is known for building high-performance teams, effective strategic planning, sales management, corporate partnerships and event marketing.
Emily Dreke is Director of Development and Communications for Chicago Foundation for Women. She leads fundraising and public relations by engaging multi-generational donors through one-on-one cultivation, as well as through events and planned giving. Most recently, Dreke served as the assistant director of alumni relations and annual giving at The University of Chicago, where she developed fundraising campaigns to increase annual fund support for the College. Prior to that she served as U.S. Senator Russ Feingold's Deputy Finance Director for more than four years, helping raise over $10 million during the 2010 election.
Steve Ford is Executive Vice President—Chief Communications and Marketing Officer for the Muscular Dystrophy Association. Ford lead’s MDA brand management, public relations, organizational and digital communications, social media and related functions. Previously he was Chief Communications and Marketing Officer for the American Cancer Society, Illinois Division, which he joined in 2004. While at ACS, Ford led an integrated campaign enabling its Illinois Division to triple the number of cancer patients it assisted; drove best-in-class brand recognition and relevancy; developed strategic relationships with media outlets and agency partners; and launched award-winning marketing communications programs.
Otto Reinisch is Director of Organizational Development for Episcopal Charities and Community Services. He directs the fundraising, capacity building, and allocations programs of this grant making organization that awarded more than $9,000,000 to recipients over the past decade. Reinisch started working in the nonprofit sector in 1976 as the first professional fundraiser for The Rotary Foundation of Rotary International in Evanston, Illinois. He also developed and administered a Special Grants program that linked Rotary districts in different countries for joint programs, working with the Board of Trustees to disburse more than $12 million over the program's first five years. In 1998, Reinisch prepared and directed Uhlich Children’s Home’s successful application to The Chicago Community Trust which resulted in the Home receiving the James V. Brown Award for Excellence.
REGISTER TODAY! Limited seating for 40 attendees.
Transportation and Parking:
Easy access via Brown/Purple Line ‘L’ at Chicago and Franklin. Street parking available. Buzz Davidoff Communications (Suite 601) to enter the building.
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