On July 6, 2010, the MountainRunner Institute will, with the support of InterMedia, present a one-day training event to prepare you and your organization for today’s environment. Now Media: engagement based on information not platforms is a discussion designed to help you gain a better understanding of the capabilities, capacities, and authorities necessary to be effective in today’s global environment. While the emphasis is on actors and audiences relevant to national security, knowledge from the course will be readily applied in other areas. Attention will be paid to Wikileaks, the Rolling Stone article on General McChrystal, and other relevant and timely examples. More information can be found here.
- The Convergence of “old media” and “new media” into Now Media;
- Mobilizing and even creating “diasporas” that facilitate engagement pathways and challenge traditional views of nationalism;
- Moving from “target audiences” to “relevant participants”;
- Adversarial use of online media;
- Frank discussions on the organizational, doctrinal, and legal challenges (real and imagined) facing the US today.
Date: July 6, 2010
Time: 8:30a – 5p (light breakfast at 8a, lunch and refreshments will be provided)
Location: National Press Club in the McClendon Room
Cost: $300 before June 27, $400 June 28 and after; group discounts are available for 3 or more; credit cards are accepted.
- Matt Armstrong, President, MountainRunner Institute; publisher of the blog MountainRunner.us
- Adam Pearson, White Canvas Group;
- Duncan MacInnes, Acting Coordinator, Bureau of International Information Programs, U.S. Department of State
- Susan Gigli, Chief Operating Officer, InterMedia
Attending the second half of the event are four Indonesian bloggers, including the "father of Indonesian blogging", that are in the United States under the auspices of the Department of State's International Visitor Leadership Program.
Questions should be directed to Matt Armstrong at email@example.com.
When & Where
The MountainRunner Institute (MRi) is a not-for-profit (501c3 status pending) and non-partisan think tank dedicated to the issues shaping public diplomacy, strategic communication, global engagement or whatever you or your organization calls communication and engagement with relevant audiences around the world. MRi examines the strategic and operational paradigms and bureaucratic and intellectual frameworks that shape the formulation and execution of policy in today’s world where public opinion carries more weight than ever before. In our work, we bring together thinkers from across the political and intellectual spectrum to provide the best and most comprehensive analysis.