Presenter: Dr. Gregory Boller
Why it's even more important today than ever before — how to create empathy-enhancing communication and how to better develop this ability in yourself and the people in your organizations.
Dr. Boller is an Associate Professor and the former Director of MBA Programs and former Chairman of the Department of Marketing and Supply Chain Management at the Fogelman College of Business & Economics at the University of Memphis. He holds BS, MS and PhD degrees in Marketing from Penn State University and his training includes psycholinguistics, rhetoric, and poetics.
His work has been published in The Journal of Consumer Research, The Journal of Advertising, The Journal of Business Research, Journal of Current Issues and Research in Advertising, The Journal of Marketing Management, The Journal of Healthcare Marketing, Advances in Consumer Research and the Proceedings of the Pacific Sociological Association.
Dr. Boller regularly conducts creativity, leadership and communications training seminars for companies and has served as an advertising consultant to the US Navy. He served as political research consultant to ABC News, the Foundation for National Progress, and the National Institute on Media and the Family. He also served as a lobbying strategy consultant for the National Hardwood Lumber Association and Family Business First.