Search marketing is more critical to marketers than ever. Every day, search engines help millions of people determine answers to their questions and find solutions to their problems. Search techniques include Search Engine Optimization, Search Engine Marketing, PPC and International Search. In light of this, every marketer needs to keep current the fundamentals of search, as well as the potential opportunities created for their business.
This event will provide a strategic overview of the search industry for marketers to demystify the way things work and provide an update on key trends in 2016, as well as what to look out for in 2017. We'll also examine specific tactics to improve websites so they appear near the top positions of search results on Google, Yahoo, Bing or other search engines.
Joseph Franklyn McElroy is CEO of Galileo Tech Media. He is an expert in Search Engine Optimization and has led many SEO efforts for companies ranging from startups to international companies like Welada. He currently has a large team helping Marriott International generate world-wide search engine traffic. Joseph founded the New York Inbound Marketing Professionals Meetup with over 900 members and has been appointed NYC Chair for SEMPO, the world's largest trade organization for Search Engine Marketing professionals. SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace.
What are my transport/parking options getting to the event?
Austin Lawrence Group is located at 1 Bank Street in Columbus Park, Stamford. We recommend parking in the Bell Street Parking Garage which is located directly behind our building. There is limited meter parking on the street immediately outside of our building and around the park.
Is my registration/ticket transferrable?
Yes, and you are welcome to bring friends and colleagues that may not have signed up.
What should I bring to the event?
All our HUG events start with a 30 minute networking session and (usually) pizza, so be sure to bring business cards and your appetite. We also recommend a notepad and pen or some other method to take note during the presentation.
When & Where
Hubspot User Group of Fairfield County
Sent by Suzanne Marsalisi on behalf of the Fairfield County HUG Steering Committee