November 2013 - SERP Analytics with Rob Bucci
Tuesday, November 12, 2013 at 5:00 PM (PST)
Some marketers can get great results by going with their gut. However, as search marketers, we're pretty data driven. We don't just take shots in the dark and hope for the best. We research and strategize and execute and then quantify our results. That's why SEMpdx is extremely excited to bring you a speaker who will lay out a whole new way to use research and data to help us do what we do better. For our November event, Rob Bucci from STAT Search will show us what we can learn about our competition and our own performance by taking a 'big-data' approach to SERP analysis. He'll talk about segmenting search queries into granular sets, deriving useful signals from analyzing the SERPs for our keywords, and then leveraging that information to dominate our competition.
Tuesday, November 12th, 2013
5:00pm to 7:00pm
About the Speaker
Rob Bucci, Founder & CEO at STAT Search Analytics
Born and raised in Vancouver, Canada, Rob is the founder and CEO of STAT Search Analytics. Since 2008, STAT has equipped SEO experts with massive-scale, real-time, localised search data. Largely through word of mouth, the company has been happily building up a client base that includes some of the world's largest online companies and SEO agencies. Rob’s been a developer and entrepreneur in the SEO space since 2005. He has a special appetite for the big-data challenges inherent in data mining and natural language processing.
When & Where
Search Engine Marketing Professionals of Portland
is a non-profit organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue.