November 2012 - Authorship & Google Plus
Tuesday, November 13, 2012 from 4:30 PM to 6:30 PM (PST)
As always, we are the second Tuesday of the month, with networking from 4:30 to 5, we'll have an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!
Many search marketers are at least familiar with term "Google Authorship". If that doesn't ring a bell, we're sure you've seen the personal headshots that have been appearing next to some of the traditional search results in Google. It may seen like a vanity play right now, but authorship is the next big thing in search. Pretty soon, what you (or your clients) do as authors could potentially make or break your success in SEM. In this comprehensive session, Mike Arnesen will cover everything you need to know about Google Authorship, from initial set up to taking steps to build your Google AuthorRank.
Some of the things covered in the session include:
- What Google Authorship is and why it's going to be a game changer.
- How to set it up for yourself and your clients.
- What AuthorRank is and how you can start building it preemptively
- Is there such a thing a Brand Authorship?
- How to get the most out of Google+
Mike Arnesen is the Senior SEO Analyst at SwellPath, a digital marketing and measurement agency based here in town. Mike has been working on the web since 2006, originally coming from a development background (including a stint at MySpace and with multiple web dev startups). His background also includes a BA in History from California State Northridge and extensive copywriting experience.
Mike has been a full-time SEO for 4+ years and prides himself in being able to offer a holistic approach to SEO that includes everything from technical website optimization to SEO-friendly copywriting, social media optimization to creative/unconventional link/authority building.
At SwellPath, Mike drives the creation of new SEO deliverables, strategies, and tactics within the agency, promotes the spread of core SEO knowledge (both within the agency and throughout the greater web community), blogs extensively, and oversees and trains a growing team of search analysts. Mike has worked on SEO for companies like Nike, Jive, Portland State University, Sony PlayStation, Cedars Sinai, Intel, the Linux Foundation, and GoodData.
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Search Engine Marketing Professionals of Portland
is a non-profit organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue.