Skip Main Navigation
Page Content

Save This Event

Event Saved

NOT Your Father’s News Release in Atlanta

Ann Wylie

Thursday, September 6, 2018 at 8:00 AM - Friday, September 7, 2018 at 4:00 PM (EDT)

NOT Your Father’s News Release in Atlanta

Ticket Information

Ticket Type Sales End Price Fee Quantity
SILVER Early bird ticket: two days of training Jan 6, 2018 $1,095.00 $0.00
GOLD Early bird ticket: Silver level plus: get $281 worth of learning tools for $100. Save over $181! Jan 6, 2018 $1,195.00 $0.00
PLATINUM Early bird ticket: Gold level plus: get a $297 subscription to RevUpReadership. Save over $370! Jan 6, 2018 $1,295.00 $0.00
DIAMOND Early bird ticket: Platinum level plus: get 30-min consult with Ann ($500 value). Save over $870! Jan 6, 2018 $1,695.00 $0.00
SILVER Early bird Group: 2 attendees Jan 6, 2018 $1,045.00 $0.00
SILVER Early bird Group: 3 or more attendees Jan 6, 2018 $995.00 $0.00
GOLD Early bird Group: 2 attendees Jan 6, 2018 $1,145.00 $0.00
GOLD Early bird Group: 3 or more attendees Jan 6, 2018 $1,095.00 $0.00
PLATINUM Early bird Group: 2 attendees Jan 6, 2018 $1,245.00 $0.00
PLATINUM Early bird Group: 3 or more attendees Jan 6, 2018 $1,195.00 $0.00
DIAMOND Early bird Group: 2 attendees Jan 6, 2018 $1,645.00 $0.00
DIAMOND Early bird Group: 3 or more attendees Jan 6, 2018 $1,595.00 $0.00

Share NOT Your Father’s News Release in Atlanta

Event Details

PR Writing Workshop in Atlanta

Learn to get the word out via media relations

Workshop Agenda

PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach?


With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. In fact, more than half of all traditional press releases never get covered, according to PR Newswire’s own research.

In this PR writing workshop, you’ll learn current best practices from the Public Relations Society of America’s “national writing coach.” You’ll find out how to go beyond PR 101 approaches to write media relations pieces that get posted and published and reach stakeholders directly. Specifically, you’ll learn to how to:


Specifically, you’ll learn to how to:

  • Think Like a Reporter: Develop stories that media outlets want to run.
  • Build a Better Release: Tap current best practices, from lead to boilerplate.
  • Cut Through the Clutter for PR Smackdown: Make media relations pieces easier to read & understand.
  • Write Killer Bites: Turn lame-ass quotes into scintillating sound bites.
  • Lift Your Ideas Off the Release: Reach journos, bloggers and readers with display copy.
  • Optimize for Google and Humans: Master SEO for releases.
  • Get a PR-Writing Workout With Wylie: Take your story from ‘meh’ to masterpiece.


Daily schedule

8:15 a.m. Registration
9 a.m. Workshop begins
Noon Lunch
1 p.m. Workshop resumes
4 p.m. Workshop ends

 

Select your VIP level

Silver ($1,195)

  • Two days of training
  • Lunch each day (Please do let us know about your dietary issues and aversions when you register)
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights

 

Gold ($1,295)

  • Everything at the Silver level
  • Plus $281.50 worth of Ann's learning tools:
    • Anatomy of a press release, a $127 value

    • Clarify Complex Copy toolkit, a $127 value
    • Get Good at Getting the Goods handbook, a $27.50 value

 

Platinum ($1,395)

Get $297 worth of additional learning tools for just $100:

  • Everything at the Gold level
  • 12-month subscription to Rev Up Readership, a $297 value

 

Diamond ($1,795)

Get follow-up support — plus an exclusive conversation with Ann:

  • Everything at the Platinum level
  • A 30-minute one-on-one phone consult with Ann after the workshop (a $500 value)

Sorry: only 10 Diamond tickets available!

 

FAQ

Q. What are some of the hotels nearby?
A. Hotels near the Master Class


Please contact hotels directly for room rates and booking.

 

Q. What about parking and driving directions?
A. Directions, Maps and Parking information.

 

Q. Do you offer any discounts?
A. We have no doubt that the Master Class will be the best $1,200 you invest this year on your professional development. But here are six ways to reduce that investment or boost your return on it:

  1. Save $100 when you grab one of our early bird tickets.
  2. Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
  3. Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
  4. Save $50 each when you bring one colleague.

 
To summarize:

 Silver $1,195Gold $1,295 Save $100+Platinum $1,395 Save $300+Diamond $1,795 Save $700+
Training, lunches, workbook
$281.50 worth of learning tools for $100  
$297 subscription to Rev Up Readership for $100 more    
30-minute one-on-one phone consult with Ann ($500 value)      


Q. I booked my ticket without applying the discount code. Or I received the code after booking the ticket. Can I get a refund for the discount?
A. Sorry, but you need to apply the discount code when you purchase. We are not able to apply discounts after the fact. 


Q. I booked my individual ticket, and now I’m bringing colleagues. Can I still get the group discount?
A. Please email us, and we’ll send you a special discount code your colleagues can apply to get the discount.

 

Q. May I pay by check or purchase order?
A. Yes, please contact us at Ann@WylieComm.com. Let us know how many and what type of tickets you need, attendee details and your preferred payment method. We will issue an invoice or purchase order if you need one.

 

Q. Should I bring a laptop?
A. Yes, please bring one. You’ll need it to edit your work and get feedback from your peers and me.

 

Q. Should I bring my writing sample to the workshop?
A. Yes, please bring your writing samples to the workshop. You’ll write, rewrite and edit and leave with a totally rewritten piece.

 

Q. How do I contact you?
A. Please email us at Ann@WylieComm.com

 

Q. May I update my registration information?
A. Yes. Please go to Eventbrite and update your registration information and dietary information.

 

Q. Should I bring my printed ticket to the workshop?
A. Yes, please bring a copy of the ticket to the workshop.

 

Q. What is the dress code for the workshop
A. Business casual.

 

Q. Do you accommodate special dietary preferences?
A. Please specify your dietary preference when you register.

 

Q. Can you you accommodate special needs (accessibility, nursing mothers, etc.)?
A .Yes, we will do everything we can to accommodate your request. Please contact us by email and let us know what you need.

 

Q. Will you sell my personal information?
A. No. We never share personal information with other companies.

 

Q. Can I cancel my ticket if I can't make it?
A. Can’t make it? Please feel free to send a colleague in your place. No charge for substitutions. If you must cancel via email:

  • by July 6, 2018, and receive a full refund, minus a 20% handling fee.
  • by Aug. 6, 2018, and receive a 75% refund.
  • Sorry, no refunds after Aug. 6, 2018. 

 

Have questions about NOT Your Father’s News Release in Atlanta? Contact Ann Wylie

Save This Event

Event Saved

When & Where


Roam Galleria
3101 Cobb Pkwy SE, 2nd floor
Atlanta, GA 30339

Thursday, September 6, 2018 at 8:00 AM - Friday, September 7, 2018 at 4:00 PM (EDT)


  Add to my calendar

Organizer

NOT Your Father’s News Release in Atlanta
Things to do in Atlanta, GA Class Business

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.