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Not Business As Usual: Getting inside your customers' heads

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Otherlands Coffee Bar

641 Cooper Street

Memphis, TN 38104

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Mention the word “anthropology” in the business world and you will likely be met with blank stares and looks of confusion. Most companies don't yet know that anthropology can be used as a highly effective conduit for identifying new opportunities and sparking multi-million dollar growth.


Join us for a FREE LUNCH at Otherlands on Wednesday, October 3rd as Sarah Donovan & April Steele, experienced business anthropologists, explore how anthropological methods can help transform and optimize business and nonprofit strategy. Learn how to use focus groups, one-on-one interviews, and other in-depth research to generate and capitalize on real insights from the point of view of your customers, clients, donors, and other stakeholders.

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Otherlands Coffee Bar

641 Cooper Street

Memphis, TN 38104

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