This event is a convening and gathering of North Bay social enterprises in the take-off stage of development so that they can scale, build capacity and expand and grow into viable, thriving businesses connected together in collaboration. We all need to develop the entrepreneurial skills that it takes to build an economy for the benefit of all life and build and deepen meaningful relationships to get us there.
You will be invited to network and connect with other leaders of North Bay Social Enterprises through some facilitated exercises and open time to network. Enjoy snacks while Kevin and Shawn from LIFT present the emerging trends and opportunities driving the Next Economy and how you fit into that story.
This event is presented by:
Mary O’Connor is the founder of The Institute for Social Entrepreneurship. She is an expert in marketing strategy and business development, with a specialty in mission-driven businesses.
Mary has been in sales for over 30 years, as the VP of Sales for two solar companies, and CEO for two event planning companies. She has been coaching entrepreneurs for over 14 years. She has helped hundreds of businesses create breakthrough results including KPMG, PriceWaterhouse Coopers, New Leaf Paper, YWCA and Solar Sonoma County.
Mary leads workshops on Selling Strategies, Marketing, and Social Entrepreneurship. She teaches in the School of Business at Sonoma State University and holds a masters degree in Organization Development.
Kelley Rajala of Share Exchange is best categorized as a Social Enterprise Entrepreneur. She has started ten successful small businesses and has been nationally recognized as a leader in building resilient communities. In 2010, she was Sonoma County’s Sustainability Trailblazer of the Year. Kelley is the cofounder of the Livability Project, Sonoma County GoLocal Cooperative, Share Exchange, Made Local Marketplace and the Local Economy Institute. Her newest company is a Flexibly Purpose Corporation called Local Works, incubating businesses in local production of food and goods. Kelley holds a BA in Environmental Studies with an emphasis in renewable energy from UC Santa Barbara. She was a Comprehensive Planner for the County of Santa Barbara and the Marketing Director and Territory Sales Manager for her family business, Rajala Rehab Products. She is a Community Mapping consultant and her goal in life is to create Local Economy Centers across the country. She predicts the future to be filled with hundreds of regional ‘Livability Centers’ that support solutions for sustainable living.
LIFT Partner, Shawn Berry is an organizational strategist inspired to harness the power of business to create a resilient local economy as a model to be open sourced and scaled globally. Shawn first founded the Woodshanti Cooperative in 1997, then joined in the leadership of the Ananda Dhiira Eco Retreat Center in 1999, and founded the Urban Alliance for Sustainability in 2000. In 2010 he launched LIFT with longtime collaborator Kevin Bayuk, in order to help more amazing enterprises that are all doing some part of making the world a better place.
Shawn is especially gifted at assessing and addressing gaps in the ways in which we organize our businesses and our lives. He has remarkable skills in being able to stay present in the often chaotic environment of leading a business, as he helps clients craft and adapt frameworks and models to enable them to be more efficient and effective. Shawn’s experience with working in democratic, multi-stakeholder work environments enables him to offer invaluable counseling in organizing business structures and communicating effectively with partners, employees and board members.
LIFT Partner, Kevin Bayuk’s roots are in entrepreneurship, having spent nearly a decade starting and growing technology companies, and activating projects and organizations that regenerate healthy ecosystems and socially just and joyful environments. After immersing himself in all aspects of starting and growing companies, Kevin focused his attention on learning about and teaching eco-systemic design. Now Kevin is merging his experience in business with his experience in permaculture to help businesses care for people while enhancing the earth.
Kevin has raised millions of dollars to capitalize business operations, led teams of more than 30 employees, and can speak well to the benefits and pitfalls of raising capital and the many paths of growing a business. He loves spreadsheets and loves to dig into operating models. One investor of Kevin’s last technology company said, “Kevin oozes strategy.”