San Francisco, California
London, United Kingdom
NAMA Non-Profit SIG Breakfast
"The Anatomy of an Award-Winning Campaign to Engage Millenials"
The #IGotItAtGoodwill campaign seeks to engage and grow a new generation of Goodwill brand ambassadors. The target audience (18- to 34-year-olds) is included in every aspect of the campaign, which focuses on local shoppers who wear Goodwill finds and are experts at finding trendy clothing and home decor on a budget. We will discuss the creation of a culture of sharing, and the anatomy of the award-winning campaign.
Hear from Karl L. Houston, Sr. Director of Marketing & Community Relations Goodwill Industries of Middle Tennessee, Inc. and Candace Newson Online Media Manager, Goodwill Industries of Middle Tennessee, Inc. at the Non-Profit SIG Breakfast!
Join NAMA at the Goodwill Lifsey Center!
937 Herman Street (at 10th Ave. N.) Nashville, TN 37208
March 21, 2017 | 7:30am - 9:30am
Please thank Goodwill Industries for the free use of their conference room facility by bringing a donation of slightly used clothing or shoes. Place your donation in the bins at the entrance.
Karl Houston As the Senior Director of Marketing and Community Relations, Karl Houston juggles a lot of projects. He leads an award-winning in-house marketing team in the creation of an integrated marketing campaign that supports Goodwill's mission of changing lives through education, training, and employment. At Goodwill, Houston is responsible for the development, coordination, and execution of the company’s brand, marketing, advertising/promotions, community relations, market research/consumer intelligence, communications, public, and media relations. He has also been named a finalist for Chief Marketing Officer Award. Houston has been with Goodwill since 1997, and his passion for the company is cemented in his belief that when we help others achieve their goals, and when we give back to the community, everyone wins when a life is changed. Houston is originally from Charleston, South Carolina. He’s married with three children – twin girls and a son who recently finished medical school at UT. Houston studied psychology and business administration at the University of South
Candace Newson is an art-loving social media professional. She is currently living out her passion for engaging the online community at Goodwill Industries of Middle Tennessee. As the organization’s Online Media Manager, she most enjoys sharing the amazing low-cost items Goodwill shoppers find in stores. In her free time, Candace loves to photograph street art and visit art galleries in Nashville.
Special Thanks to the NAMA Sponsors!