Niche Marketing and Complying with GREC Advertising Rules
Contrary to what you may want to believe, the whole world is not your market. Even if everybody CAN use your service, there is a specific group with an intense need or desire for the benefits you offer.
When you have a niche market, potential clients will more easily be able to decide whether your services will meet their needs and desires or not. Furthermore, people prefer specialist as opposed to generalize when seeking a service professional.
Another benefit of having a focused niche market is that it is much easier to get known in your field when you are seen as an expert. Because you are well known for your expertise, when someone needs that expertise, they will think of you. Let’s talk about:
- What is a niche market
- Identifying and selecting niche market
- Building your niche market
- Niche marketing complying with GREC 520-1-09 Advertising Rules
- Unfair marketing practices – What to avoid.
A niche market allows you to define who you are marketing to. When you know who you are marketing to it’s easy to determine where your marketing energy and dollars should be spent.
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Cathy McDaniel | 404-550-0775 | classeswithCathy@gmail.com
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Cathy McDaniel is the author of “A Road Map To Saving Your Home" which is available at the National Association of REALTORS bookshelf. Cathy has just released her current book “The Route to Homeownership” Generational Differences in Home Buying.
Being in the real estate and mortgage industry since 1993 she opened "My CE Class, LLC" in 2007, a real estate school approved by the Georgia Real Estate Commission. Cathy has conducted over 1,000 live continuing education classes, authored 145 training manuals and has met and trained more than 90,000 real estate professionals throughout 23 states since 2007. She is licensed as a continuing education instructor at many real estate boards and associations across the country.
Cathy is recognized as an industry expert in homeownership and received from Georgia Real Estate Educators Association the 2016 “Outstanding New Program Course” and the 2008 “Educator of the Year. She serves as the Education Director for Georgia Realty School a division of Virtual Properties Realty, Qualifying Broker for Owners 1st Property Management Company, and has a partnership with HomeStar Financial Corporation, Halperin Lyman, LLC and DR Horton Communities and many others which allows her to offer free classes and community events.
Visit: www.classeswithcathymcdaniel.com for course descriptions, dates and locations.
To predict the future you must create it ...Cathy McDaniel
Cathy's Motto: "Autograph Your Work With Excellence!"