Nice Companies Finish First: Case Studies from Zappos, Apple & American Express
Thursday, August 8, 2013 from 6:30 PM to 8:30 PM (EDT)
Dania Beach, FL
SPECIAL FREE BOOK OFFER!
The first 50 to pre-register online for FDMA August event will receive a FREE copy of Peter Shankman's new book Nice Companies Finish First In the book, Shankman explores the new hallmarks of effective leadership, including loyalty, optimism, humility and a reverence for customer service. A reading of the book prior to the August 8th event will be beneficial. Books can only be picked up at the June and July FDMA events.
FDMA proudly presents the always entertaining, “crazy but effective” Peter Shankman, a pioneer in modern PR, marketing, advertising, social media and customer service, to talk about the successful brands profiled in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over — and Collaboration Is In.
In the book, Shankman explores the new hallmarks of effective leadership, including loyalty, optimism, humility and a reverence for customer service. Hear firsthand how the leaders of Jet Blue, Zappos, Apple, American Express, Pepsi and Patagonia harness these traits to build productive, open and happy workplaces for the benefit of their employees, themselves and the bottom line.
Who Should Attend
• Online Marketers
• Social Media Specialists
• Brand Managers
• Customer Service Supervisors
• PR Professionals
• Loyalty Managers
If you follow or have seen Shankman before, you know this is sure to be a truly educational (and fun!) event. If not, you are in for a unique look at today’s top marketing and management trends.
ABOUT PETER SHANKMAN:
PR Week Magazine has described Peter as “redefining the art of networking,” and Investor’s Business Daily has called him “crazy, but effective.” He is best known for founding Help A Reporter Out (HARO), which in under two years was acquired by Vocus, Inc. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique social media, marketing and PR strategy firm with clients worldwide.
Peter’s PR and social media clients have included American Express, Sprint, The U.S. Department of Defense, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, NASA, Haworth, Walt Disney World, Discovery Networks, Napster, Harrah’s Hotels and many others.
Peter lives in New York with NASA the Wonder Cat, who consistently denies his repeated requests to relinquish the couch. He’s completed 13 marathons, seven Olympic distance triathlons, two half-Ironman triathlons, and one full Ironman Triathlon. He’s also a “B” licensed skydiver with over 260 jumps. He’s currently training for the 2012 Inaugural NYC Ironman.
In addition to Nice Companies finish first, Peter has also written Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them and Customer Service: New Rules for a Social-Enabled World.
When & Where
Florida Direct Marketing Association
In addition to offering quality networking with industry leaders and experienced professionals in Direct Response Marketing, scheduled events include top-level speakers, educational workshops and a fertile creative environment in a variety of forums that foster networking, friendship and the development of career and project-enhancing professional relationships.
Membership includes leading area companies that use direct marketing, direct marketing agencies, independent professionals, and students.
Membership is open to all interested professionals and students.
FDMA delivers to its members:
Community....a place to meet, network and share information with other professionals in every marketing discipline.