Free

NextGen inspiration session

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Viacom Benelux

NDSM-Plein 6

1033WB Amsterdam

Netherlands

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Join InSites Consulting & Viacom Benelux on Nov 2 in Amsterdam & discover how to speed up your NextGen marketing strategy!

In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where truth and stability are hard to find, where gender and age are blurring and family structures are unstructured. To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands and companies.

1.30PM: Doors open & welcome

2PM: fr*AGILE: Is NextGen marketing more chemistry than science (by Joeri Van den Bergh, NextGen expert at InSites Consulting)

Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri will highlight NextGen consumer trends and share insights on brands that bond beyond disruption.

3PM: Q&A

3.10PM: The Next Normal: Rise of Resilience (by Arjan De Ruijter De Wildt, Director Brand & Business Analysis Benelux at Viacom)

Based on a massive study amongst 28,600 people aged 6 to 54 in 30 countries, VIACOM found that people are more worried now about personal safety and terrorism. Yet, they remain as happy as ever. Arjan will share 4 ways in which people are coping with these trying times: Standing up to uncertainty, Staying ground, Enjoying the moment and Coming together.

4.10PM: Q&A

4.20PM: Networking & drinks

So, are you ready to discover how you to adopt agile marketing thinking to keep up with the pace of the new decade? Subscribe here now! Seats are limited so sign up today!

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Location

Viacom Benelux

NDSM-Plein 6

1033WB Amsterdam

Netherlands

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