Next Fest Connects: Pricing Strategies for Musicians

Talking about price is a challenge for any entrepreneur – and for a musician, it can be especially challenging. How can we even begin to set prices for work or time? It turns out, it’s not as hard as it seems.

Four factors—cost, competition, customers, and competencies—affect the price for a creative entrepreneur’s work or time. This interactive workshop will outline the science behind each factor and share hands-on activities to use in building a pricing strategy that captures the real value of a musician’s work or time.

At the end of the webinar, participants will:

• Identify the four components of a holistic pricing strategy.
• Apply techniques to analyze each component.
• Use tools to estimate an appropriate rate for work or time.

Speaker Bio:

Through Minerva Financial Arts, a company Elaine Grogan Luttrull founded in 2009, she works to build financial literacy in creative individuals and organizations through education and coaching. Her work focuses on empowerment above all else, connecting financial decisions with creative goals. She serves just over 1,000 people per year through workshops and one-on-one coaching sessions, and her goal is to make all creative individuals both financially empowered and creatively free.

Note: Zoom Conference instructions will be included with your registration confirmation email.