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News & Booze #13 How to rebrand an NGO

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European Environmental Bureau

14 Rue des Deux Églises

#16

1000 Brussel

Belgium

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Event description
Branding is important for any organisation or campaign

About this Event

Our next News and Booze is dedicated to the issue of brand identity and the challenge and benefits of rebranding.

Hugh Pope, Director of Communications and Outreach at International Crisis Group, will share the highs and lows of organisational rebranding and the lessons he learnt during a one-year-long rebranding process.

The discussion will center around:

  • What is brand value?
  • How to prepare for a successful rebranding?
  • How to build consensus?
  • How to avoid pitfalls?
  • What are the benefits of rebranding?

We always encourage audience participation so come armed with your own examples and questions for a lively and engaging debate! Networking opportunities with drinks & nibbles follow the speaker session. Note: BYOB!

News and Booze is a free meet up for NGO communicators and non-profits co-hosted by Conscience Consulting, Clear Europe and Julia Ravenscroft, Communications Manager at Eurodad. Every month, a new topic. By registering to this event, you'll be added to our list for future events. Please contact us if you do not wish to be on the list.

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Date and Time

Location

European Environmental Bureau

14 Rue des Deux Églises

#16

1000 Brussel

Belgium

View Map

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