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New York Wine Tourism Marketing Toolkit [Publication Purchase]

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As you know, wine tourism serves as a huge driver of the NYS tourism economy. It generates wine sales, creates hospitality jobs, and draws visitor attention to the State’s cultural and historical assets. In an effort to act as the leader in branding New York wines, and the winery experience, the New York Wine & Grape Foundation and our wine trail partners recognized that a refreshed approach to marketing practices should be explored in order to ensure continued growth and competitiveness. To that end, NYWGF contracted with Campbell Ewald to research “best-in-class” examples of wine tourism, execute consumer research to develop wine tourism visitor profiles, and develop a toolkit of marketing strategies.

The New York Wine Tourism Marketing Toolkit was created to provide practical marketing advice on how to increase visitation to tasting rooms and elevate visitors’ experience, thus making New York State a world premier wine tourism destination. The toolkit includes profiles of three potential visitor targets who exhibit a higher inclination to visit a New York winery. These profiles are coupled with recommended marketing strategies to motivate them to visit. The toolkit offers specific operational tactics that wineries and wine trails can deploy to generate greater brand loyalty from the visitor targets.

Please note: All sales are final. We strongly recommend that purchasers watch this pre-recorded overview before buying. If you have any questions about your purchase, or if you would like help implementing the toolkit in your organization, please feel free to contact Julie Hosbach at 1 (585) 394-3620 or email her at juliehosbach@nywgf.org.

By downloading the New York Wine Tourism Marketing Toolkit, users agree to the following terms and conditions:

  • Users will not make or distribute copies of the Toolkit, or electronically transfer the Toolkit from one computer to another or over a network.
  • Users will not alter, merge, modify, adapt or translate the Toolkit, or decompile, reverse engineer, disassemble, or otherwise reduce the Toolkit to a human-perceivable form.
  • Users will not sell, re-sell, rent, lease, or sublicense the Toolkit.
  • Users may not disclose the results of Toolkit to any third party without NYWGF’s prior written consent.
  • Users may not install or use the Toolkit for any commercial training purpose.
  • Users may not use the Toolkit to develop any product having the same primary function as the Template.
  • In the event that a User fails to comply with this agreement, NYWGF may terminate the license and you must destroy all copies of the Toolkit.


  • Cooperstown/Otsego County Tourism thisiscooperstown.com
  • Cooperstown Beverage Trail https://www.cooperstownbeveragetrail.com
  • Canandaigua Wine Trail http://canandaiguawinetrail.com
  • Cayuga Lake Wine Trail https://www.cayugawinetrail.com
  • Pleasant Valley Wine Company https://www.pleasantvalleywine.com
  • Bully Hill Vineyards https://www.bullyhillvineyards.com
  • Finger Lakes Visitors Connection/Ontario County Tourism http://www.visitfingerlakes.com
  • Finger Lakes Wine Alliance https://www.fingerlakeswinealliance.com
  • Seneca Lake Wine Trail https://senecalakewine.com
  • Shawangunk Wine Trail https://www.shawangunkwinetrail.com
  • Dutchess County Tourism https://dutchesstourism.com
  • Chautauqua County Visitors Bureau https://www.tourchautauqua.com/Default.aspx
  • Lake Erie Wine Country http://www.lakeeriewinecountry.org
  • Long Island Wine Council https://liwines.com
  • Millbrook Vineyards & Winery http://www.millbrookwine.com

Support was also provided by Market New York through I LOVE NY, New York State’s Division of Tourism as a part of the Regional Economic Development Council awards.

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