In the past year, microformats support has been launched and built into products and services by Google, Microsoft, Yahoo, Yelp and numerous other companies, as well as nearly every new social network website.
Taught by industry leader Tantek Çelik, the workshop will cover just about everything you need to know to get started with microformats.
In half a day you will learn how to add key well-established microformats to your website to benefit your users, help your website's findability in search engines, and provide a standards based API for web developers.
You will learn not just the theory of microformats; you’ll also get down and dirty with some hands-on markup:
- What are microformats? Get a good grounding in the kind of problems microformats are designed to solve... and find out where the limits of microformats are (by design).
- Foundations for microformats. it’s important to understand the value of meaningful markup before implementing microformats. This will get you thinking about how you should be marking up your content using plain ol’ semantic HTML before adding any microformat enhancements.
- Incremental building blocks. From simple elemental microformats that consist of nothing more than adding an attribute, right up to compound microformats that can be mashed up together, you’ll meet them all.
- Smell the microformats. Just as you can develop a nose for wine tasting, you can also develop a sense for spotting which content is just crying out to be microformatted. Once you’ve learned to see these patterns, you’ll never surf the web the same way again.
- Add microformats to your sites. Using a combination of exercises, this workshop will teach you to how to spice up your content with semantic goodness. If you’re up to the challenge and bring your laptop, by the end of the workshop you’ll have added microformats to your site in HTML4, XHTML, or HTML5.
- Powerful user experience enhancements. Add powerful one-click contact info download and event subscription functionality for your users to easily add your site to their address books and calendars.
- Search Engine Optimization (SEO). With both Google and Yahoo now indexing microformats and using them in search results, it's critical to make sure your site properly marks up contacts, events, and reviews with microformats for search engines to discover, index, and display better results to users.
The workshop is on Wednesday, August 12th (2009-08-12), starts promptly at 12:00 noon and ends at 16:00.
Registration and sign-in from 11:30am to noon.
Lunch is NOT included, however attendees are encouraged to bring their lunch.
The ever-popular Shake Shack and other convenient options are located nearby.
When & Where
photo by nuzz (cc-by-sa)
Dedicated to advancing open standards and simpler data formats for the Web, Tantek Çelik co-founded both GMPG and the growing microformats.org open standards community after many years of experience contributing to, writing, and editing specifications at the World Wide Web Consortium (W3C) where he is currently an invited expert to the CSSWG and HTMLWG working on CSS3 and HTML5 respectively.
In 2003 Tantek collaborated with Eric Meyer and Matt Mullenweg in the invention of the XHTML Friends Network (XFN), which has since become the most popular decentralized social relationship format in the history of the Web with billions of relationships indexed and accessible via the Google Social Graph API. In 2004 Tantek proposed hCard for representing people and organizations, which has since similarly become the most popular profile format on the Web, supported by hundreds of millions of user profiles across dozens of social networks. During his years as Technorati's Chief Technologist, Tantek played an active role in refining and evangelizing these microformats, guiding them from wiki proposals to well-recognized open web formats endorsed and implemented by numerous individuals, small organizations, and major companies ranging from AOL to Yahoo.
Previously Tantek was a veteran representative to the W3C for Microsoft, where he also helped lead the development of the award-winning Internet Explorer 5 for Macintosh, the first web browser to bring widespread standards compliant HTML4 + CSS1 + PNG1 support to millions of users.
Tantek has Bachelor's and Master's degrees in Computer Science from Stanford University, as well as a strong background in human interface and user-centered design from his many years at Apple Computer. He shares his thoughts on tantek.com and his Twitter: twitter.com/t.