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New Sigma Art Lens Launch Event // PROCAM Chicago

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PROCAM | Chicago

4300 Westbrook Drive

Aurora, IL 60504

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24-70mm f2.8 Art and 14mm f1.8 Art Release Demo:

Come visit Sigma Tech Rep Brian Linhoff at your local PROCAM store to see the newly released 24-70 f2.8 Art and 14mm f1.8 Art lenses. We will have free Sigma T-shirts (supplies limited) and other discounts available on Sigma Lenses. Free with purchase of either lens, you get a USB dock. Get your hands on these hard-to-get lenses! There will be guaranteed stock of both lenses.

Sigma 14mm F1.8 DG HSM Art Lens Features and Benefits:
- Sharp, rich image quality
- Minimized chromatic aberrations: Three FLD (“F” Low Dispersion) glass elements and four SLD (Super Low Dispersion) glass elements help reduce transverse chromatic aberration, which tends to be noticeable in shots taken with ultra wide-angle lenses. The result is outstanding image quality from the center of the image to the edges.
- Distinctive bokeh effect: Even at the 14mm ultra wide-angle of view, F1.8 brightness makes possible a very shallow depth of field with the subject standing out dramatically against a pleasingly softened background. It’s the unique mode of expression that only a large-diameter lens can deliver.
- Minimized distortion: Serving as the front lens element, the large 80mm precision-molded glass aspherical lens effectively minimizes distortion. Offering excellent peripheral brightness, this lens delivers outstanding image quality from the center to the edges.
- Offers full-frame coverage


Sigma 24-70mm F2.8 DG HSM OS Art Lens Features and Benefits:
- Superior optical performance
- Optimal image quality for ultra-high-megapixel DSLRs: This lens offers top performance from the center to the edges of the image thanks to the optical system minimizing coma, which causes points of light to streak, and transverse chromatic aberration, which cannot be corrected via aperture control. The optical system also minimizes distortion, which can be particularly evident in wide-angle shots, resulting in excellent optical performance throughout the zoom range.
- Expressive bokeh effect every time: At wide-open aperture, this lens offers outstanding photographic expression. The area in focus is extremely sharp, while the background exhibits a beautiful, creamy bokeh effect with only slight spherical aberration. Since large-diameter zoom lenses are often used at wide-open aperture, Sigma has paid close attention to the shape of the bokeh, aiming for artistic circularity.
- Aspherical Lens Processing Technology: The Sigma 24-70mm F2.8 DG OS HSM Art incorporates an aspherical lens element that helps achieve extremely high resolution. This element is much thicker at the center than the edges, and forming its unusual shape is a feat of manufacturing technology. Moreover, Sigma processes the surface of this aspherical lens element with ultra-precise tolerances that are measured in hundredths of a micrometer. This extremely fine surface allows the Sigma 24-70mm F2.8 DG OS HSM Art to deliver a very natural and smooth bokeh effect, without the visible concentric rings that afflict typical aspherical lens elements.
- Fast and nimble autofocus photography
- Designed for advanced utility in a wide variety of situations, the optical stabilizer (OS) offers a powerful stabilization effect. The newly designed large hypersonic motor (HSM) offers 1.3 times the torque of its predecessor for exceptionally stable performance.
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PROCAM | Chicago

4300 Westbrook Drive

Aurora, IL 60504

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