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a smarter way to do "social media marketing" by Tommy.ismy.name
"Social Media Marketing" is such a nausating phrase, isn't it?
For years now, hyped out, over-caffinated marketers have preached it's magnetic, holy grail like power attract more business. Preaching that having thousands of fans who "know trust and like" you is the secret to modern business success.
So we focus on writing "Compelling" headlines. We focus on catch-phrases. We focus on SEO & Social Media & Hashtags & Cover Art & Youtube Videos & Blogging & Vines.
Tactics without purpose will not earn you more customers.
Tell me, when was the last time YOU saw an over-hyped product and were like "OH MY GOD, I HAVE TO BUY THIS!"
In this next edition of The Mindfire Chats, we'll cover
How Social Media has changed your customer's buying decisions.
Ways Smart Businesses are helping (not hyping) with their marketing.
Who your real competition is (hint: they're not in your industry).
Why Storytelling is more important than ever before.
Meet our Guests:
Jay Baer
New York Times Bestselling Author of Youtility
Jay Baer is an acclaimed keynote speaker, New York Times best selling author, entrepreneur, technology investor, and social media and digital marketing consultant.
He has consulted for 30 of the Fortune 500, has started 5 multi million dollar businesses from scratch and has been named one of America's top 3 social media consultants.
Jay's work has been featured on USA Today, AdAge, MSNBC, Fast Company, & Inc. Magazine just to name a few.
President of TwistImage, Author of CTRL ALT DELETE & Six Pixels of Seperation
Mitch Joel has been dubbed the "Rock Star of Digital Marketing" and "one of North America's leading digital visionaries" by Marketing Magazine.
He frequently speaks to groups such as Wal-Mart, Starbucks, Nestle, and has shared the stage with Bill Clinton, Sir Richard Branson, Tony Robbins & many other influencers and trendsetters.
His most recent book, CTRL ALT DELETE deals with the rapidly changing digital landscape and warns that if you don't re-boot your business model to adapt to the times, in 5 years you may find yourself unemployable.
Director of Digital Marketing, Breakaway Innovations
Tim Linberg is the Director of Digital Marketing for Breakaway Innovation Group, a hybrid venture and brand marketing firm based in Boston, MA. In this role, Tim has lead strategy and integrated social campaigns for a broad list of consumer brands, including Velcro® Brand, IdeaPaint, Spartan Race and Mission Athletecare.
After a 3-year stint as the Marketing Director for a popular NPR radio program, Tim founded Amory Group LLC, an inbound marketing agency that helped brands connect content marketing and social activation to drive engagement and lead generation.
More recently, Tim co-founded the 100x100 Challenge, a social media based community that engages almost 10,000 people across the country to participate in a challenge to complete 10,000 push-ups in 100 days. Ouch.
Tim's work has been featured in Mashable, Inc.com and Social Media Examiner.
Tommy Walker is an online marketing strategist and the host of Inside The Mind, a show that fuses internet generation humor with top level online marketing information.
His work has been featured on Chrisbrogan.com, Hubspot, Copyblogger, SmashingMagazine, PcWorld and a number of other sites.
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