New Product Blueprinting Virtual Workshop (N. America) Nov. 30-Dec. 1, 2022

New Product Blueprinting Virtual Workshop

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a virtual, web-conference-based workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.

Venue: This workshop will be conducted through a virtual session. At times you’ll be in the main “lecture” room with the instructor, Dan Adams. At other times, you’ll be in a small “breakout” room, practicing remote interviewing techniques with fellow classmates and an AIM coach. Blueprinter® software is highly-visual, and The AIM Institute has perfected web-conference VOC interviews over many years. Now you can learn these methods… so your company can gain high-quality insights even when travel is restricted.

What you’ll learn: At the end of these two sessions, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter software and BlueTools® aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.

What you’ll take home: You’ll receive one-month access to all materials normally received at in-house workshops: software, e-learning, BlueTools® aids, BlueHelp™ knowledge center and Blueprinting Center. (Your access to all these materials can be extended to 12 months at our normal in-house workshop rates.)

Learning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, your lead instructor’s workshop evaluations have averaged 9.2 of 10. In fact, over 2/3rd of in-house workshop participants rate this in the top 10% of workshops ever attended.

The workshop combines classroom lecture, in-class exercises, and breakout team role-playing. Breakout teams of 5-6 persons each will get substantial hands-on practice in advanced B2B customer interviewing.

Blueprinter Software: Your team can use this software to impress customers with both qualitative Discovery and quantitative Preference interviews… all with our new cloud-based Blueprinter 5.0 software. This now includes a beautiful 1-page “Market Case” report you can use to seek approval to proceed from management.

Download Sample Market Case

Fee: $395. Includes one-month access to all materials normally received at in-house workshops: software, e-learning, BlueTools® aids, BlueHelp™ knowledge center and Blueprinting Center. Also includes one-hour of post-workshop AIM coaching at no added cost.

Information: For more information on the course, visit our website: New Product Blueprinting. Please contact aimteam@theaiminstitute.com for any questions.