New Product Blueprinting Virtual Workshop (Europe) 11-12 July 2023

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New Product Blueprinting Virtual Workshop (Europe) 11-12 July 2023

Learn New Product Blueprinting… the world’s leading methodology for understanding the needs of B2B customers in the front-end of innovation.

By The AIM Institute

When and where

Date and time

July 11 · 4am - July 12 · 8am PDT



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About this event

  • 1 day 4 hours
  • Mobile eTicket

New Product Blueprinting Virtual Workshop

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a virtual, web-conference-based workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.

Venue: This workshop will be conducted through a virtual session. At times you’ll be in the main “lecture” room with the instructor, Dan Adams. At other times, you’ll be in a small “breakout” room, practicing remote interviewing techniques with fellow classmates and an AIM coach. Blueprinter® software is highly-visual, and The AIM Institute has perfected web-conference VOC interviews over many years. Now you can learn these methods… so your company can gain high-quality insights even when travel is restricted.

What you’ll learn: At the end of these two sessions, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter software and BlueTools® aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.

What you’ll take home: You’ll receive one-month access to all materials normally received at in-house workshops: software, e-learning, BlueTools® aids, BlueHelp™ knowledge center and Blueprinting Center. (Your access to all these materials can be extended to 12 months at our normal in-house workshop rates.)

Learning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, your lead instructor’s workshop evaluations have averaged 9.2 of 10. In fact, over 2/3rd of in-house workshop participants rate this in the top 10% of workshops ever attended.

The workshop combines classroom lecture, in-class exercises, and breakout team role-playing. Breakout teams of 5-6 persons each will get substantial hands-on practice in advanced B2B customer interviewing.

Blueprinter Software: Your team can use this software to impress customers with both qualitative Discovery and quantitative Preference interviews… all with our new cloud-based Blueprinter 5.0 software. This now includes a beautiful 1-page “Market Case” report you can use to seek approval to proceed from management.

Download Sample Market Case

Fee: $395. Includes one-month access to all materials normally received at in-house workshops: software, e-learning, BlueTools® aids, BlueHelp™ knowledge center and Blueprinting Center. Also includes one-hour of post-workshop AIM coaching at no added cost.

Information: For more information on the course, visit our website: New Product Blueprinting. Please contact for any questions.

About the organizer

Organized by
The AIM Institute

At The Advanced Innovation and Marketing Institute, known as The AIM Institute, our mission is to help B2B companies excel by creating products and services that their customers will love, competitors respect and stockholders applaud. Our approach is found at the intersection of leading innovation science and practical, proven methods. B2B companies can expect sustainable growth when they plug into The AIM Institute. They will find a pragmatic approach built within a system of software, consulting, training and mentoring.