New Product Blueprinting Public Workshop
Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and top members of the AIM team.
Schedule: 2 days, November 8-9, 2016. Each day begins with a continental breakfast, 7:45-8:30am. The course runs 8:30am-5:00pm (day 1) and 8:30am-4:30pm (day 2).
Location: The workshop will be held at the Adler-Asperg Conference Hotel just outside Ludwigsburg, Germany (Stuttgart area), a family-run four-star-superior hotel with Michelin-starred restaurant known for its warmth, Swabian charm and outstanding range of services since 1897. It is located just five minutes from the A81 motorway by car.
What you’ll learn: 1) At the end of these two days, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter® software and job aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.
What you’ll take home: At the workshop, you’ll receive all the software, e-learning and job aids that in-house workshop learners receive.
At no extra cost, you’ll also receive 12-month access to the Discovery portion of AIM’s new web-based Blueprinter 5.0.
Note: Prior to the workshop, you will receive 1) log-in credentials to the AIM e-Learning center, providing access to 31 e-learning modules for 12 months, and 2) credentials to download web-based Blueprinter 5.0, with 12 months of access.
Learning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, your lead instructor’s workshop evaluations have averaged 9.2 of 10. In fact, over 2/3rd of in-house workshop participants rate this in the top 10% of workshops ever attended.
The workshop combines classroom lecture, in-class exercises, and breakout team role-playing. Breakout teams of 5-6 persons each will get substantial hands-on practice in listening, probing, interviewing and related skills.
Attire: Business casual: Consider a light sweater or jacket for your comfort.
Fee: $2995. Includes all program materials, continental breakfasts, lunch and light snacks.
Early Bird Discounts: A $400 "early bird" discount is available until October 1 by using the discount code AIM400 and a $200 “early bird” discount is available until October 15 by using the discount code AIM200.
Cancellation: Full refund if cancelled by September 15; 50% refund if cancelled between September 15 and October 15. After October 15, workshop fees cannot be refunded but a) your fees can be applied to a future workshop (public or in-house), or b) you may substitute another attendee from your company.
Next Steps: 1) Use the Order Now button at the top to register for this workshop. 2) Once registered, watch for an email in the next week with further details on both the venue and recommendations for hotel reservations for sleeping rooms.
Hotel Reservations: A block of rooms is being held for The AIM Institute at the rate of 144 Euro per night, breakfast included at the Adler-Asperg Hotel (http://www.adler-asperg.de) (the booking deadline is October 14, 2016). Reservations can be made by direct contact with the hotel, referencing the AIM training. They can be reached either by phone (Phone: +49 (7141) 26 60 0) or email (email@example.com).
Information: For more information on the course, visit our website: New Product Blueprinting. For logistics details, contact firstname.lastname@example.org. For other questions, contact email@example.com.
At The Advanced Innovation and Marketing Institute, known as The AIM Institute, our mission is to help B2B companies excel by creating products and services that their customers will love, competitors respect and stockholders applaud. Our approach is found at the intersection of leading innovation science and practical, proven methods. B2B companies can expect sustainable growth when they plug into The AIM Institute. They will find a pragmatic approach built within a system of software, consulting, training and mentoring.
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