New Product Blueprinting Public Workshop
Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.
Note: This workshop occurs immediately before a 1-day LaunchStar Product Launch workshop in the same location.
Schedule: 2 days, April 4-5, 2017. Each day begins with a continental breakfast, 7:45-8:30am. The course runs 8:30am-5:00pm (day 1) and 8:30am-4:30pm (day 2).
Location: The workshop will be held at the Georgia Tech Global Learning Center in Technology Square – the heart of Midtown Atlanta’s thriving retail neighborhood – we’re only moments from the city’s best restaurants, coolest shops and most fascinating attractions. Visit the High Museum of Art, the Fox Theatre, explore the Georgia Aquarium or stroll through Midtown Atlanta.
What you’ll learn: 1) At the end of these two days, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter® software and job aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.
What you’ll take home: At the workshop, you’ll receive all the software, e-learning and job aids that in-house workshop learners receive.
At no extra cost, you’ll also receive 12-month access to the Discovery portion of AIM’s new web-based Blueprinter 5.0.
Note: Prior to the workshop, you will receive 1) log-in credentials to the AIM e-Learning center, providing access to 31 e-learning modules for 12 months, and 2) credentials to download web-based Blueprinter 5.0, with 12 months of access.
Learning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, your lead instructor’s workshop evaluations have averaged 9.2 of 10. In fact, over 2/3rd of in-house workshop participants rate this in the top 10% of workshops ever attended.
The workshop combines classroom lecture, in-class exercises, and breakout team role-playing. Breakout teams of 5-6 persons each will get substantial hands-on practice in listening, probing, interviewing and related skills.
Attire: Business casual: Consider a light sweater or jacket for your comfort.
Fee: $2995. Includes all program materials, continental breakfasts, lunch and light snacks.
Early Bird Discounts: A $400 "early bird" discount is available until February 20 by using the discount code AIM400 and a $200 “early bird” discount is available until March 1 by using the discount code AIM200.
Cancellation: Full refund if cancelled by February 1; 50% refund if cancelled between February 1 and March 1. After March 1, workshop fees cannot be refunded but a) your fees can be applied to a future workshop (public or in-house), or b) you may substitute another attendee from your company.
Next Steps: 1) Use the Order Now button at the top to register for this workshop. 2) Book your sleeping room. A limited block of rooms has been set aside at the Georgia Tech Hotel, which is conveniently adjacent to the Global Learning Center, providing a covered walkway access on the second floor and a shared covered parking deck. Use The AIM Institute Public Workshop Group reservations link with a discounted rate of $189 per night. (the link is below).
Hotel Reservations: Click here to book your reservations for The AIM Institute Public Workshop Group (the booking deadline is March 4, 2017). Guests can also access The AIM Institute Public Workshop 2017 reservations link by logging on to Georgia Tech's website (www.gatechhotel.com), clicking on the “Group Booking Code” at the top of the page and entering the group password – “aim2017” lower-case letters only.
Information: For more information on the course, visit our website: New Product Blueprinting. For logistics details, contact firstname.lastname@example.org. For other questions, contact email@example.com.
Special Offer for You and Your Colleagues: Consider staying an extra day for the LaunchStar product launch workshop on October 6 at the discounted price of $995, or if you have a colleague focused on product launch, share this opportunity with them. After you register, you'll receive an email with a special multi-workshop discount code in it (available to both you and your colleagues) to use when registering. (Your colleagues do not need to attend both workshops to take advantage of the savings!)
At The Advanced Innovation and Marketing Institute, known as The AIM Institute, our mission is to help B2B companies excel by creating products and services that their customers will love, competitors respect and stockholders applaud. Our approach is found at the intersection of leading innovation science and practical, proven methods. B2B companies can expect sustainable growth when they plug into The AIM Institute. They will find a pragmatic approach built within a system of software, consulting, training and mentoring.
In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.