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A workshop from The AIM Institute

New Product Blueprinting Public Workshop in Shanghai

The AIM Institute

Thursday, December 13, 2018 at 8:30 AM - Friday, December 14, 2018 at 4:30 PM (CST)

New Product Blueprinting Public Workshop in Shanghai

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Blueprinting Public Workshop

This ticket is for one attendee at the New Product Blueprinting Public Workshop and includes breakfast, lunch and snacks as well as all course materials. Lodging and transportation are the responsibility of the attendee.

If you wish to be INVOICED, please select "Pay by invoice" on the next page under "Payment Method."

To view available "early bird" discounts (available up to 30 days before event), select arrow next to ticket price above.

5 Tickets Ended $2,995.00 $0.00

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Event Details

New Product Blueprinting Public Workshop

Renaissance Shanghai Pudong Hotel

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and top members of the AIM team.

Schedule: 2 days, December 13-14, 2018. Each day begins with a continental breakfast, 7:45-8:30am. The course runs 8:30am-5:00pm (day 1) and 8:30am-4:30pm (day 2). (All dates/times are in local Shanghai time zones.)

Location: The workshop will be held at the Renaissance Shanghai Pudong Hotel, positioned on the fringe of the dynamic new business district of Pudong. It is located near Pudong's Century Park, just five minutes from the Shanghai New International Expo Center, a 15-minute walk from the Shanghai Science & Technology Museum (and Metro station, Line 2), and a 15-minute walk to the Laya Plaza and Thumb Plaza.

What you’ll learn: 1) At the end of these two days, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter® software and job aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.

What you’ll take home: At the workshop, you’ll receive all the software, e-learning and job aids that in-house workshop learners receive.

  • Excel-based Blueprinter® 4.0 software
  • 12-month access to 31 e-learning modules
  • Hardcover book
  • Blueprinting log (with > 200 slides)
  • 15 Job aids

At no extra cost, you’ll also receive 12-month access to the Discovery portion of AIM’s new web-based Blueprinter 5.0.

Note: Prior to the workshop, you will receive 1) log-in credentials to the AIM e-Learning center, providing access to 31 e-learning modules for 12 months, and 2) credentials to download web-based Blueprinter 5.0, with 12 months of access.

Workshop location at Renaissance Pudong Shanghai Hotel

Learning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, your lead instructor’s workshop evaluations have averaged 9.2 of 10. In fact, over 2/3rd of in-house workshop participants rate this in the top 10% of workshops ever attended.

The workshop combines classroom lecture, in-class exercises, and breakout team role-playing. Breakout teams of 5-6 persons each will get substantial hands-on practice in listening, probing, interviewing and related skills.

Attire: Business casual: Consider a light sweater or jacket for your comfort.

Fee: $2995. Includes all program materials, continental breakfasts, lunch and light snacks.

Early Bird Discounts: A $400 "super early bird" discount is available until 60 days prior to the workshop and a $200 "regular early bird" discount is available until 30 day sprior to the workshop.

Next Steps: 1) Use the Order Now button at the top to register for this workshop. 2) Book your sleeping room.

Renaissance Shanghai Pudong Hotel

Hotel Reservations: Click here to book your reservations at the Renaissance Shanghai Pudong Hotel.

Information: For more information on the course, visit our website. For logistics details, contact For other questions, contact

Terms & Conditions

  • Full refund will be permitted if AIM is notified in writing by attendee of cancellation at least 60 days prior to the event. A 50% refund will be given if notified at least 30 days prior to the event. No refunds will be given if cancelled within 30 days of event, but a) your fees can be applied to a future workshop (public or in-house), or b) you may substitute another attendee from your company.
  • Payment in full is required prior to course participation. Registration is not considered complete until payment has been received.
  • AIM reserves the right to cancel this course in the event of low enrollment. Should a course be cancelled due to low enrollment, all registration fees will be refunded. However, AIM is not responsible for any additional expenses incurred (ex. airfare and/or accommodations), and will not reimburse any additional expenses.
  • Only one coupon code can be used per person per workshop. Coupon codes cannot be combined with any other codes or discounts.
  • By submitting your information, you agree to receive electronic communications from AIM. You may unsubscribe at any time.
  • Terms and conditions apply to all participants.
  • By placing order, you agree to these terms and conditions.
Have questions about New Product Blueprinting Public Workshop in Shanghai? Contact The AIM Institute

When & Where

Renaissance Shanghai Pudong Hotel
100 Changliu Road, Lianyang District
Pudong, Shanghai, 200134

Thursday, December 13, 2018 at 8:30 AM - Friday, December 14, 2018 at 4:30 PM (CST)

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The AIM Institute

At The Advanced Innovation and Marketing Institute, known as The AIM Institute, our mission is to help B2B companies excel by creating products and services that their customers will love, competitors respect and stockholders applaud. Our approach is found at the intersection of leading innovation science and practical, proven methods. B2B companies can expect sustainable growth when they plug into The AIM Institute. They will find a pragmatic approach built within a system of software, consulting, training and mentoring.

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