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A workshop from The AIM Institute

New Product Blueprinting Open Workshop in Cleveland

The AIM Institute

Wednesday, January 22, 2020 at 8:30 AM - Thursday, January 23, 2020 at 4:30 PM (EST)

New Product Blueprinting Open Workshop in Cleveland

Ticket Information

Ticket Type Remaining Price    
Blueprinting Open Workshop
Sales End Jan 21, 2020

This ticket is for one attendee at the New Product Blueprinting Open Workshop and includes breakfast, lunch and snacks as well as all course materials and a group dinner on Tuesday evening. Lodging and transportation are the responsibility of the attendee.

If you wish to be INVOICED, please select "Pay by invoice" on the next page under "Payment Method."

To view available discount (prior to December 20), select arrow next to ticket price above.

17 Tickets from $1,995.00
Full price
17 Tickets $2,995.00 +$0.00 Fee
Early Registration Discount - CREDIT CARD PAYMENT ONLY - 1000 OFF
Offer Ends December 21, 2019 11:30 PM
17 Tickets $1,995.00 +$0.00 Fee

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Event Details

New Product Blueprinting Open Workshop

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a open workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.

Schedule: 2 days, January 22-23, 2020. Each day begins with a continental breakfast, 7:45-8:30am. The course runs 8:30am-5:00pm (day 1) and 8:30am-4:30pm (day 2).

Dively Pavilion

Location: The workshop will be held at The Dively Conference Center at Case Western Reserve University in Cleveland, OH, just steps away from the world-famous Cleveland Museum of Art and Museum of Natural History.  

What you’ll learn: 1) At the end of these two days, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter® software and job aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.

What you’ll take home: At the workshop, you’ll receive all the software, e-learning and BlueTools® (special aids) that in-house workshop learners receive.

  • 12-month access to 31 e-learning modules
  • Hardcover book
  • Blueprinting log (with > 200 slides)
  • 15 BlueTools

At no extra cost, you’ll also receive 12-month access to the AIM’s cloud based Blueprinter 5.0, which covers market segmentation, Discovery and Preference Interviews, analytics charts, and a Market Case for entering the development stage.

Learning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, your lead instructor’s workshop evaluations have averaged 9.2 of 10. In fact, over 2/3rd of in-house workshop participants rate this in the top 10% of workshops ever attended.

The workshop combines classroom lecture, in-class exercises, and breakout team role-playing. Breakout teams of 5-6 persons each will get substantial hands-on practice in listening, probing, interviewing and related skills.

glidden house

Hotel: Several hotels are available in the area. Clients usually choose to stay at historic Glidden House mansion—just one block from the Dively Center and Courtyard by Marriott Cleveland University Circle. 

Parking: Available at the Ford Road Parking Garage, 1980 Ford Drive, Cleveland, Ohio, 44106. Your parking will be validated.

Attire: Business casual: Consider a light sweater or jacket for your comfort.

Fee: $2995. Includes all program materials, continental breakfasts, lunch and light snacks.

Discount: A $1000 discount is available until December 20.  Payment (credit card only) must be completed by this date.  

Next Steps: 1) Use the Order Now button at the top to register for this workshop. 2) Book your sleeping room. Several hotels are available in the area. Clients usually choose to stay at historic Glidden House mansion—just one block from the Dively Center and Courtyard by Marriott Cleveland University Circle. 

Information: For more information on the course, visit our website: New Product Blueprinting. For logistics details, contact For other questions, contact

Terms & Conditions

  • A 50% refund will be permitted if AIM is notified in writing by attendee of cancellation  by December 20.  After December 20, no refunds will be given, but a) your fees can be applied to a future workshop (open or in-house), or b) you may substitute another attendee from your company.
  • Payment in full is required prior to course participation. Registration is not considered complete until payment has been received.
  • AIM reserves the right to cancel this course in the event of low enrollment. Should a course be cancelled due to low enrollment, all registration fees will be refunded. However, AIM is not responsible for any additional expenses incurred (ex. airfare and/or accommodations), and will not reimburse any additional expenses.
  • Only one coupon code can be used per person per workshop. Coupon codes cannot be combined with any other codes or discounts.
  • By submitting your information, you agree to receive electronic communications from AIM. You may unsubscribe at any time.
  • Terms and conditions apply to all participants.
  • By placing order, you agree to these terms and conditions.
Have questions about New Product Blueprinting Open Workshop in Cleveland? Contact The AIM Institute

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When & Where

George S. Dively Building
Case Western Reserve University
11240 Bellflower Rd
Cleveland, OH 44106

Wednesday, January 22, 2020 at 8:30 AM - Thursday, January 23, 2020 at 4:30 PM (EST)

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The AIM Institute

At The Advanced Innovation and Marketing Institute, known as The AIM Institute, our mission is to help B2B companies excel by creating products and services that their customers will love, competitors respect and stockholders applaud. Our approach is found at the intersection of leading innovation science and practical, proven methods. B2B companies can expect sustainable growth when they plug into The AIM Institute. They will find a pragmatic approach built within a system of software, consulting, training and mentoring.

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