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A workshop from The AIM Institute

New Product Blueprinting Open Workshop in Atlanta

The AIM Institute

Tuesday, March 31, 2020 at 8:30 AM - Wednesday, April 1, 2020 at 4:30 PM (EDT)

New Product Blueprinting Open Workshop in Atlanta

Ticket Information

Ticket Type Remaining Price    
Blueprinting Open Workshop
Sales End Mar 30, 2020

This ticket is for one attendee at the New Product Blueprinting Open Workshop and includes breakfast, lunch and snacks as well as all course materials and a group dinner on Tuesday evening. Lodging and transportation are the responsibility of the attendee.

If you wish to be INVOICED, please select "Pay by invoice" on the next page under "Payment Method."

To view available "early bird" discounts (available up to 30 days before event), select arrow next to ticket price above.

23 Tickets from $2,595.00
Full price
23 Tickets $2,995.00 +$0.00 Fee
Super Early Bird Discount - 400 OFF
Offer Ends February 1, 2020 11:45 PM
23 Tickets $2,595.00 +$0.00 Fee

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Event Details

New Product Blueprinting Open Workshop

Georgia Tech Global Learning Center, Atlanta GASince 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a open workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.

Note: This workshop occurs immediately before a 1-day LaunchStar Product Launch workshop in the same location.

Schedule: 2 days, March 31 - April 1, 2020. Each day begins with a continental breakfast, 7:45-8:30am. The course runs 8:30am-5:00pm (day 1) and 8:30am-4:30pm (day 2).

Location: The workshop will be held at the Georgia Tech Global Learning Center in Technology Square – the heart of Midtown Atlanta’s thriving retail neighborhood – we’re only moments from the city’s best restaurants, coolest shops and most fascinating attractions. Visit the High Museum of Art, the Fox Theatre, explore the Georgia Aquarium or stroll through Midtown Atlanta.

What you’ll learn: 1) At the end of these two days, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter® software and job aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.

What you’ll take home: At the workshop, you’ll receive all the software, e-learning and BlueTools® (special aids) that in-house workshop learners receive.

  • 12-month access to 31 e-learning modules
  • Hardcover book
  • Blueprinting log (with > 200 slides)
  • 15 BlueTools

At no extra cost, you’ll also receive 12-month access to the AIM’s cloud based Blueprinter 5.0, which covers market segmentation, Discovery and Preference Interviews, analytics charts, and a Market Case for entering the development stage.

Workshop location at Georgia Tech Global Learning CenterLearning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, your lead instructor’s workshop evaluations have averaged 9.2 of 10. In fact, over 2/3rd of in-house workshop participants rate this in the top 10% of workshops ever attended.

The workshop combines classroom lecture, in-class exercises, and breakout team role-playing. Breakout teams of 5-6 persons each will get substantial hands-on practice in listening, probing, interviewing and related skills.

Attire: Business casual: Consider a light sweater or jacket for your comfort.

Fee: $2995. Includes all program materials, continental breakfasts, lunch and light snacks.

Early Bird Discounts: A $400 "super early bird" discount is available until 60 days prior to the workshop and a $200 “regular early bird” discount is available until 30 days prior to the workshop.

Next Steps: 1) Use the Order Now button at the top to register for this workshop. 2) Book your sleeping room. We recommend the Georgia Tech Hotel, which is conveniently adjacent to the Global Learning Center, providing a covered walkway access on the second floor and a shared covered parking deck.

The Georgia Tech HotelHotel Reservations: Several hotels are available in the area. Clients usually choose to stay at one of the following hotels:

Information: For more information on the course, visit our website: New Product Blueprinting. For logistics details, contact For other questions, contact

Special Offer for You and Your Colleagues: Consider staying an extra day for the LaunchStar product launch workshop on April 2 at the discounted price of $995, or if you have a colleague focused on product launch, share this opportunity with them. After you register, you'll receive an email with a special multi-workshop discount code in it (available to both you and your colleagues) to use when registering (this offer cannot be combined with any other offers). Your colleagues do not need to attend both workshops to take advantage of the savings!

Terms & Conditions:

  • Full refund will be permitted if AIM is notified in writing by attendee of cancellation at least 60 days prior to the event. A 50% refund will be given if notified at least 30 days prior to the event. No refunds will be given if cancelled within 30 days of event, but a) your fees can be applied to a future workshop (open or in-house), or b) you may substitute another attendee from your company.
  • Payment in full is required prior to course participation. Registration is not considered complete until payment has been received.
  • AIM reserves the right to cancel this course in the event of low enrollment. Should a course be cancelled due to low enrollment, all registration fees will be refunded. However, AIM is not responsible for any additional expenses incurred (ex. airfare and/or accommodations), and will not reimburse any additional expenses.
  • Only one coupon code can be used per person per workshop. Coupon codes cannot be combined with any other codes or discounts.
  • By submitting your information, you agree to receive electronic communications from AIM. You may unsubscribe at any time.
  • Terms and conditions apply to all participants.
  • By placing order, you agree to these terms and conditions.
Have questions about New Product Blueprinting Open Workshop in Atlanta? Contact The AIM Institute

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When & Where

Georgia Tech Global Learning Center
84 5th St. NW
Atlanta, GA 30308-1031

Tuesday, March 31, 2020 at 8:30 AM - Wednesday, April 1, 2020 at 4:30 PM (EDT)

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The AIM Institute

At The Advanced Innovation and Marketing Institute, known as The AIM Institute, our mission is to help B2B companies excel by creating products and services that their customers will love, competitors respect and stockholders applaud. Our approach is found at the intersection of leading innovation science and practical, proven methods. B2B companies can expect sustainable growth when they plug into The AIM Institute. They will find a pragmatic approach built within a system of software, consulting, training and mentoring.

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