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Neuromarketing: Impactful Solutions for Brain-Computer Interface Systems

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Atlanta, GA

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What are Brain-Computer Interfaces and what can we, as marketers, learn from them? How can we use biometrics like eye tracking and facial recognition software to measure the effectiveness of products, services, and even advertising? How do we understand our customers on the most intimate, human level to best serve them? With the use of these advanced biometric technologies, marketers can gain more insight than ever into an individual's experience with a variety of products and media, and gauge emotional states and reactions to different stimuli.

Join us as Dr. Adriane B. Randolph, Founder and Executive Director of the BrainLab, Associate Professor of Information Systems at Kennesaw State University, and CEO of nürltec, discusses neuromarketing tools and the potential impact they can have on brands.


Adriane B. Randolph, Ph.D. Executive Director of the BrainLab

Dr. Adriane B. Randolph is the Founder and Executive Director of the BrainLab and an Associate Professor of Information Systems in the Michael J. Coles College of Business at Kennesaw State University. She earned a Ph.D. in Business Administration from the Department of Computer Information Systems at Georgia State University and a B.S. in Systems Engineering with Distinction from the University of Virginia.

Dr. Randolph’s research focuses on brain-computer interface systems which allow for non-muscularly controlled assistive technologies and reflect varying human mental states. As director of the KSU BrainLab, she is working to discover impactful solutions for brain-computer interfaces by uncovering the underlying characteristics that affect users’ control. Other research interests include human-computer interaction, neuro-information systems, and process improvement.

Prior to academia, Dr. Randolph worked for Accenture implementing change management and human performance tools in the federal government sector in Washington, D.C.


Agenda

6:00 – 7:00 – Networking, Food, Drinks
7:00 – 8:00 – Panel Discussion and Q&A
8:00 – 9:00 – Additional Networking

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Atlanta, GA

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