With the vast majority of all product-specific searches originating on Amazon.com or ending up there thanks to Google, Amazon has become the internet of products, even for shoppers with no intention of transacting on the site. What does this mean for brands that aren’t on Amazon.com? Why wouldn’t they be? Are they crazy?
The answers might surprise you. Amazon represents both friend and foe to consumer products companies of literally every size, and knowing what you’re walking into is critical.
Join us for a real discussion with consumer products companies from throughout the state of Oregon representing all sides of the debate, and an exclusive presentation by Sara Davis, head of Netrush Labs and a lead analysts for one of the world’s most successful '3rd party' Amazon sellers. She will break down the process of category and competitor research and reveal surprising truths about how dominant some brands can be in their respective categories, even in the face of limitless global competition.
45 minute panel discussion with:
Chris Pew - Founder/CEO TREW Gear
Dove Gibson - Director of Sales, Ruffwear
Jason Bolt - Founder/CEO, Revant Optics
Kevin Gleason - Global Brand Director, Leatherman Tool Group
