NetBase On Tour: Philadelphia

Event Information

Share this event

Date and Time



The Ritz-Carlton, Philadelphia

10 Avenue Of The Arts

Philadelphia, PA 19102

View Map

Event description


You're invited to join us for the 2019 NetBase On Tour Breakfast Seminar Series!

Connect with your peers and learn from industry thought leaders on how to fully leverage social insights to drive real business impact. Join us for a morning of social strategy, best practices and delicious breakfast on Thursday, May 9 from 9:30am-12:00pm at The Ritz-Carlton in Philadelphia.


Social Analytics Driven Marketing Strategies Your CMO will Love

Highlighting social analytics best practices, the power of real time insights into all your customer conversations, all powered by next generation artificial intelligence.

Robyn Lindars, Sr Manager, Product Marketing, NetBase

"How Research Informs Digital Identity, Content, and Sequencing"

Social research is more than tracking brand mentions. When you use these techniques to understand the content people use to make decisions, what results is far more impactful than another brand jacking or cat video. We’ll show you how teams use NetBase to understand how people are using content to strengthen their own relationships, drive specific behaviors, and chain those behaviors to generate exponential business results.

Michael Leis, Chief Content Strategy Officer, Digitas Health
Megan Roberts, Content Strategist, Digitas Health
Lindsey Sumichrast, Content Strategist, Digitas Health

"Avoid the Fyre: The Psychology Behind a Successful Influencer Campaign"

In an every growing digital world its important to understand the psychology that can not only lead to identifying the right influencers but also drive consumer engagements. We’ll dive into the psychological principles that are fundamental in the decision making process and how to use them to your advantage in selecting influencers and putting together successful campaigns.

Ted Tagalakis, Vice President, Social Media, Intermark Group

"Consumer Behavior Modeling - A New Way of Thinking"

Do you know the real reason why consumers do not naturally think of Tuna when they are on a high protein diet? Or why college grads really join Facebook and Google? Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons? These are some of the answer you will get to hear from 113 Industries.

Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category.

Anupam Singh, Founder, President, 113 Industries

Audience Round Table

Ask the experts and get answers to your social listening questions and more.


Bring new ideas and fresh strategies back to your team to enhance your 2019 marketing programs. This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase executive team and each other to share best practices, use cases, and more.

  • Get the skinny on how Artificial Intelligence (AI) can drive fast and accurate social media analytics
  • Learn about cutting edge technology and how brands are staying on top with CX analytics
  • Understand how social measurement strategies deliver more effective marketing programs and higher ROI
  • Learn practical social strategies from thought leaders you can implement today
  • Hear problem solving strategies that unlock new insights for your brand or category
  • Network with the best and brightest in the social listening space
  • Opportunity for 1:1 face time with industry experts and members of the senior leadership team at NetBase
  • Further your career and personal brand from analyst to strategist development
  • Delicious breakfast!



NetBase is a global leader in social analytics ranked #1 by industry analyst firms and peer review sites including Forrester, G2crowd, TrustRadius and more. Check out the latest Forrester Wave Social Listening Q3’2018 Report where NetBase is ranked a Leader in Enterprise Social Listening here.

NetBase is the trusted analytics platform for top brands and agencies such as Visa, GoDaddy, Louis Vuitton, L’Oréal, Taco Bell, Coca-Cola, Edelman, Publicis, Kantar, Ogilvy and many more.

Date and Time


The Ritz-Carlton, Philadelphia

10 Avenue Of The Arts

Philadelphia, PA 19102

View Map

Save This Event

Event Saved