NetBase On Tour: Los Angeles

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Courtyard by Marriott Los Angeles L.A. LIVE

901 West Olympic Boulevard

Los Angeles, CA 90015

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You're invited to join NetBase on the next leg of our seminar tour in Los Angeles!


We will be hosting a complimentary seminar on Thursday, March 7 from 9:30am-4:00pm at the Courtyard by Marriott Los Angeles LA LIVE discussing how social insights can directly impact real business decisions. Breakfast will be served starting at 8:30, so please allow some extra time to arrive and check-in before we get started!


Unlike most of our other NetBase On Tour events, this will be a full-day seminar, packed with sessions from a wide range of brands, agencies and industry experts speaking on a broad set of social analytics applications and real-world case studies. Attendance is free, please just make sure to register at the Tickets button on the top of this page.


Additionally, we will be introducing a User Group Meeting (open to existing NetBase clients only) following the seminar on March 7, as well as a half-day exclusive NetBase Product Training (also open to existing NetBase clients only) on the morning of March 8. Seating for this training is extremely limited, and offered on a first-come, first-served basis. For additional details, check out the agenda below!



AGENDA:


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NETBASE ON TOUR SEMINAR:
Free and Open to all! Please register if you plan to attend.
Thursday, March 7
9:30am - 3:45pm


8:30 - 9:30am // Check-in and Breakfast


Keynote:
Bob Ciccone, COO & EVP, Products & Technology, NetBase
Welcome Address: The Future of NetBase and the Social Media Analytics Market


Client Session
William-Evan Wenger, CDM Analyst, Liquid Advertising
"Battle Royale: Videogaming in the Social Sphere"
In any industry it is critical to quickly understand and react to disruptors on the market – and the Battle Royale gaming scene is no exception. In this session we measure and explore how and why “Apex Legends” burst on to the social scene and threatened to dethrone “Fortnite” as the world’s most popular video game.



NetBase Session
Getting the Most Insights from 51 Months of History
Delving into more social data than ever before is just what NetBase has in store for you! NetBase’s new extended history delivers 51months of data across every social source, enabling you to understand how trends have changed over time to inspire new product ideas, launch new campaigns, develop new pitches and more.
Robyn Lindars, Director, Social Insights, NetBase
Mike Baglietto, Director, Product Marketing, NetBase


Client Session
Will Price, Manager, Content Marketing, Red Door Interactive
"PROCESS BE DAMNED: How Social Listening Turned a 'Nice' Idea into Increased Business"
Agencies have process, and to many, that process should not be disrupted. But with the changing digital landscape, and the right content needing to be delivered more efficiently, can social media, a reactive and proactive channel, push to the front of internal communication and spearhead efforts? Why yes, it can, and here’s how it was able to shift a clients’ thinking about the channel, and marketing efforts in general.


Lunch


Client Session
Casey Adams, Associate Manager, Warner Brothers
"Social KPIs: Find, Blend, Funnel, and Predict"
There are lots of different ways to slice the data surrounding social analytics. A number of tools like NetBase are very useful cogs in the overall machine but trying to make sense how each fits is very difficult. Through centralizing, validating, and reporting we can identify those KPIs that matter and after that take the next steps to being more analytical or possibly predictive in your field.


Client Session
"Tapping into Subcultures that Inspire the Category Your Brand Plays in"
Listen in as Conill will be presenting an automotive case study where the focus was in regaining category leadership by tapping into subcultures that inspire potential hatchback buyers. Find out how the team at Conill was able to develop a Drifting content experience and a Music experience that elicited great results.
Alejandro Oszust, Strategic Planning Director, Conill
Claudia Yuskoff, Content Experience Director, Conill


Client Panel
"Developing a Social Saavy Organization"
Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.
Michael Jacobson, Vice President, Octagon
Carrie Stern, Social Insights Manager, Hulu
Chris Inners, West Coast Social Director, OMD Create


Break


NetBase Session
Culture Eats Strategy for Breakfast
At NetBase, we achieve success when our clients succeed. When it comes to understanding and applying social analytics for maximum effectiveness, you can’t settle. Learn how the NetBase Customer Success Team, available to all clients, fosters a culture of nurturing success through education and responsiveness that you can use to your advantage!
Cassie Tisdell, VP of Customer Success



Client Fireside Chat

A Day in the Life of a Social Analyst
Two expert social analysts discuss the role they play in developing data driven client strategies. Hear how they leverage NetBase on a daily basis to uncover important social insights that drive client initiatives including product launches, marketing campaigns and responding to emerging trends in real-time.
David Sager, Social Analyst, David&Goliath
William-Evan Wenger, CDM Analyst, Liquid Advertising


Closing Remarks


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HAPPY HOUR RECEPTION: Free and Open to all
Thursday, March 7
3:45 - 4:30pm


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USER GROUP: NetBase Clients Only
Thursday, March 7
4:30 - 6:00pm

Following the seminar, you are invited to participate in an exclusive client-only NetBase User Group meeting where you’ll be able to meet with NetBase experts, share best practices and methodologies, learn more about the new and upcoming capabilities, and network with other users.


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NETBASE PRODUCT TRAINING: NetBase Clients Only / Separate RSVP Required
Friday, March 8
8:00am - 12:00pm

We’ll be offering a half-day hands-on training to NetBase users. This is a fantastic opportunity to bring new NetBase users up to speed quickly or hone your skills. Here's what to expect:


Best practices in topic building
- Beyond the basics, showing people effective ways to build category topics, audiences, and trending
- Data questions related to Facebook & Instagram
- How to organize topics – and how they are inter-related to themes
- Case Study in audience building
- Exercise: Topic building
•Themes
- Certified themes, How to use themes in dashboard templates for core use cases
- Dashboard Tips & Tricks
- In Product: Cross-tab explained; Indexing explained
- Exercise: Theme Comparison Dashboard Build
- Exercise: Customer Journey/Customer Care Cross-Tab Analysis
•Data Filtering and Detailed Analysis
- In Product: Alerting & Save Analysis
- Top filters for cutting noise
- Advanced Sentiment Analysis
- Exercise: Category/Trend Analysis

The cost for the training is only $199 and is limited to 15 seats. Please contact Lorraine at lrodvold@netbase.com or your NetBase Account Manager if you need any help determining if this training class is right for you.

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WHY ATTEND?

Bring new ideas and fresh strategies back to your team to enhance your 2019 marketing programs. This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase executive team and each other to share best practices, use cases, and more.

  • Get the skinny on how Artificial Intelligence (AI) can drive fast and accurate social media analytics
  • Learn about cutting edge technology and how brands are staying on top with CX analytics
  • Understand how social measurement strategies deliver more effective marketing programs and higher ROI
  • Learn practical social strategies from thought leaders you can implement today
  • Hear problem solving strategies that unlock new insights for your brand or category
  • Network with the best and brightest in the social listening space
  • Opportunity for 1:1 face time with industry experts and members of the senior leadership team at NetBase
  • Further your career and personal brand from analyst to strategist development
  • Delicious breakfast!


SEE WHY CUSTOMERS LOVE NETBASE




DROGA5 CAPITALIZED ON REAL-TIME SOCIAL MOMENTS WITH NETBASE


NetBase is a global leader in social analytics ranked #1 by industry analyst firms and peer review sites including Forrester, G2crowd, TrustRadius and more. Check out the latest Forrester Wave Social Listening Q3’2018 Report where NetBase is ranked a Leader in Enterprise Social Listening here.


NetBase is the trusted analytics platform for top brands and agencies such as Visa, GoDaddy, Louis Vuitton, L’Oréal, Taco Bell, Coca-Cola, Edelman, Publicis, Kantar, Ogilvy and many more.


Date and Time

Location

Courtyard by Marriott Los Angeles L.A. LIVE

901 West Olympic Boulevard

Los Angeles, CA 90015

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