Free

NetBase On Tour: Chicago

Event Information

Share this event

Date and Time

Location

Location

InterContinental Chicago Magnificent Mile

505 North Michigan Avenue

Chicago, IL 60611

View Map

Event description

Description

You're invited to join NetBase on the next leg of our seminar tour in Chicago!


We will be hosting a complimentary seminar on Thursday, April 4 from 9:30am-4:00pm at the InterContinental Magnificent Mile discussing how social insights can directly impact real business decisions. Breakfast will be served starting at 8:30, so please allow some extra time to arrive and check-in before we get started!


Unlike most of our other NetBase On Tour events, this will be a full-day seminar, packed with sessions from a wide range of brands, agencies and industry experts speaking on a broad set of social analytics applications and real-world case studies. Attendance is free, please just make sure to click the Register button on the top of this page.


AGENDA:

---------------------

NETBASE ON TOUR SEMINAR:
Free and Open to all! Please register if you plan to attend.
Thursday, April 4
9:30am - 3:45pm


8:30 - 9:30am // Check-in and Breakfast


Keynote:
Bob Ciccone, COO & EVP, Products & Technology, NetBase
Welcome Address: The Future of NetBase and the Social Media Analytics Market


Client Session
Using Social Media Data to Drive Operational Change. How Hidden Insights on Social Media can Impact Your Operations.

Break


Client Session
"PROCESS BE DAMNED: How Social Listening Turned a 'Nice' Idea into Increased Business"
Agencies have process, and to many, that process should not be disrupted. But with the changing digital landscape, and the right content needing to be delivered more efficiently, can social media, a reactive and proactive channel, push to the front of internal communication and spearhead efforts? Why yes, it can, and here’s how it was able to shift a clients’ thinking about the channel, and marketing efforts in general.


NetBase Session
Robyn Lindars, Director, Social Insights
"7 Ways to Use Social Analytics to Maximize Brand Impact: Best Practices to Unlock Value Across Your Business in 2019"
Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand?


Lunch


Client Session
"Custom Audiences - How Segmenting Social Data Helps You Make Friends and Win Over Detractors"



Client Session
Ted Tagalakis, Vice President, Social Media, Intermark Group
"Avoid the Fyre: The psychology behind a successful influencer campaign"
In an every growing digital world its important to understand the psychology that can not only lead to identifying the right influencers but also drive consumer engagements. We’ll dive into the psychological principles that are fundamental in the decision making process and how to use them to your advantage in selecting influencers and putting together successful campaigns.



NetBase Session
Mike Baglietto, Global Head of Product Marketing
"Customer Experience Analytics: Insights that Transform Your Business"


Client Session
Anupam Singh, Founder, President, 113 Industries
"Anatomy of a True Insight?"
Do you know the real reason why consumers do not naturally think of Tuna when they are on a high protein diet? Or why college grads really join Facebook and Google? Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons? These are some of the answer you will get to hear from 113 Industries.
Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category.


Client Panel
"Developing a Social Saavy Organization"
Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.
Danielle Sandifer, Social Media Strategist, US Foods


Closing Remarks


**Please check back for additional updates to our agenda**


---------------------

HAPPY HOUR RECEPTION: Free and Open to all
Thursday, April 4
3:45 - 4:30pm


---------------------


Additionally, we will be introducing a complimentary User Group Meeting (open to existing NetBase clients only) following the seminar on April 4, as well as a half-day exclusive NetBase Product Training (also open to existing NetBase clients only) on the morning of April 5. Seating for this training is extremely limited, and offered on a first-come, first-served basis. For additional details on the agenda, and to register for this special Product Training, check out our separate page here.


---------------------


USER GROUP: NetBase Clients Only - Complimentary
Thursday, April 4
4:30 - 6:00pm

Following the seminar, you are invited to participate in an exclusive client-only NetBase User Group meeting where you’ll be able to meet with NetBase experts, share best practices and methodologies, learn more about the new and upcoming capabilities, and network with other users.


---------------------

NETBASE PRODUCT TRAINING: NetBase Clients Only / Separate RSVP Required
Friday, April 5
8:00am - 12:00pm

We’ll be offering a half-day hands-on training to NetBase users. This is a fantastic opportunity to bring new NetBase users up to speed quickly or hone your skills. For more information and to see the schedule for this special training, please visit our separate registration page here.


The cost for the training is only $199 and is limited to 15 seats. Please contact Lorraine at lrodvold@netbase.com or your NetBase Account Manager if you need any help determining if this training class is right for you.

---------------------

WHY ATTEND?

Bring new ideas and fresh strategies back to your team to enhance your 2019 marketing programs. This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase executive team and each other to share best practices, use cases, and more.

  • Get the skinny on how Artificial Intelligence (AI) can drive fast and accurate social media analytics
  • Learn about cutting edge technology and how brands are staying on top with CX analytics
  • Understand how social measurement strategies deliver more effective marketing programs and higher ROI
  • Learn practical social strategies from thought leaders you can implement today
  • Hear problem solving strategies that unlock new insights for your brand or category
  • Network with the best and brightest in the social listening space
  • Opportunity for 1:1 face time with industry experts and members of the senior leadership team at NetBase
  • Further your career and personal brand from analyst to strategist development
  • Delicious breakfast!


SEE WHY CUSTOMERS LOVE NETBASE




DROGA5 CAPITALIZED ON REAL-TIME SOCIAL MOMENTS WITH NETBASE


NetBase is a global leader in social analytics ranked #1 by industry analyst firms and peer review sites including Forrester, G2crowd, TrustRadius and more. Check out the latest Forrester Wave Social Listening Q3’2018 Report where NetBase is ranked a Leader in Enterprise Social Listening here.


NetBase is the trusted analytics platform for top brands and agencies such as Visa, GoDaddy, Louis Vuitton, L’Oréal, Taco Bell, Coca-Cola, Edelman, Publicis, Kantar, Ogilvy and many more.

Share with friends

Date and Time

Location

InterContinental Chicago Magnificent Mile

505 North Michigan Avenue

Chicago, IL 60611

View Map

Save This Event

Event Saved