NetBase On Tour: Chicago

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Location

Location

The James Chicago - Magnificent Mile

55 East Ontario Street

Chicago, IL 60611

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Event description

Description

You're invited to join NetBase on the next leg of our seminar tour in Chicago!


We will be hosting on Tuesday, April 24 from 9:30am-4:00pm at The James in Chicago discussing how social insights can directly impact real business decisions. Breakfast will be served starting at 8:30, so please allow some extra time to arrive and check-in before we get started!


Unlike most of our other NetBase On Tour events, this will be a full-day seminar, packed with sessions from a wide range of brands, agencies and industry expert speaking on a broad set of social analytics applications and real-world case studies. Check out the agenda below!



AGENDA:


8:30 - 9:30 // Check-in and Breakfast


Keynote:
Bob Ciccone, COO & EVP, Products & Technology, NetBase
Welcome Address: The Future of NetBase and the Social Media Analytics Market


Client Session
Razi Imam, CEO, 113 Industries
"How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands"
Hear how 113 Industries uses proprietary technologies built on NetBase and Artificial Intelligence based platforms including IBM Watson to help brands and their agency partners build the next generation marketing playbook. Learn how clients use it to innovate, introduce new products and create winning marketing strategies and campaigns.


Break


Client Session
Brad Fay, Chief Commercial Officer, Engagement Labs
"How Your Brand Can Generate the Right Conversations to Enable Your Sales Objectives"
Understand how a complete approach can deliver key insights and conversations that deliver the best customer experiences, resulting in the right opportunities.


NetBase Session
Elvis Lieban, Director, Social Insights
"Developing a Social Savvy Organization for Better Business Results"


Lunch


Client Session
Dhara Naik, Social Media Strategy Lead, AbelsonTaylor
"Fully Understand Social Conversations and Drive Your Business with Demonstrable ROI"


NetBase Session
Mike Baglietto, Global Head of Product Marketing
"Customer Experience Analytics, Insights that Transform Your Business"


Client Session

Brandon Chesnutt, VP, Director of Digital and Development, Identity
“When $#@% Hits the Fan: Navigating Social Media Crisis Situations
This session reviews three real-world crisis situations: a mass casualty accident, a public shooting at a high-end lifestyle center and a viral event in which a YouTuber claimed a CEO was involved in a murder coverup and organ harvesting ring. Yes. That last one is real.
You'll hear war stories from the trenches and learn key takeaways on how you can beef up your social crisis planning and communications strategy.


Client Session
Courtney Bir, PhD Candidate, Purdue University
"Conversationworthy – Comparing Consumer Preferences Using Choice Experiments and Social Media Analytics"
Through experimental designs, academics have been measuring consumer preferences for a wide range of products. Most commonly, data for such measurements or estimates would come from surveys conducted in-person, over the phone, or increasingly via the web. Nonetheless, data collected in response to specific questions (and posed by any specific entity) is wrought with challenges. With social media, a new tool for measuring consumer preferences and sentiment has surfaced. In this session, get an academics take on measuring consumers preferences using traditional methods versus NetBase.



Client Panel
Jordan Jackson, Associate Director, Starcom
Molly James-Lundak, Sr. Director, Corporate Digital Marketing, Abbvie
Lauren Philiotis, Supervisor, Social Media
Paige Leidig, CMO, NetBase
"Trends in Social and the Future of Digital for 2018 and Beyond"


Closing Remarks



WHY ATTEND?

This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase team and each other to share best practices, use cases, and more.


NetBase is a global leader in social analytics ranked #1 by industry analyst firms and peer review sites including Forrester, G2crowd, TrustRadius and more.

NetBase is the trusted analytics platform for top brands and agencies such as VISA, United Airlines, YUM! Brands, Coca-Cola, Edelman, Publicis, McCann, Ogilvy and many more.


SEE WHY CUSTOMERS LOVE NETBASE

Date and Time

Location

The James Chicago - Magnificent Mile

55 East Ontario Street

Chicago, IL 60611

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