NetBase On Tour: Atlanta

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Renaissance Atlanta Midtown Hotel

866 West Peachtree Street Northwest

Atlanta, GA 30308

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You're invited to join NetBase on the next leg of our seminar tour in Atlanta!


We will be hosting a complimentary seminar on Tuesday, March 5 from 9:30am-4:00pm at the Renaissance Midtown Atlanta Hotel discussing how social insights can directly impact real business decisions. Breakfast will be served starting at 8:30, so please allow some extra time to arrive and check-in before we get started!


Unlike most of our other NetBase On Tour events, this will be a full-day event, packed with sessions from a wide range of brands, agencies and industry experts speaking on a broad set of social analytics applications and real-world case studies. Attendance is free, please just make sure to register at the Tickets button on the top of this page.


Additionally, we will be introducing a User Group Meeting (open to existing NetBase clients only) following the seminar on March 5, as well as a half-day exclusive NetBase Product Training (also open to existing NetBase clients only) on the morning of March 6. Seating for this paid training is extremely limited, and offered on a first-come, first-served basis. For additional details, check out the agenda below!



AGENDA:


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NETBASE ON TOUR SEMINAR:
Free and Open to all! Please register if you plan to attend.
Tuesday, March 5
9:30am - 3:45pm


8:30 - 9:30am // Check-in and Breakfast


Keynote:
Bob Ciccone, COO & EVP, Products & Technology, NetBase
Welcome Address: The Future of NetBase and the Social Media Analytics Market


Client Session
Katy Tenerovich, Director, Social Strategy, Fitzco
"Right Audience. Right Content. Best Result - Case Study"
When you create social content, you’re not speaking to 1 million people at once. You’re speaking to 1 million people, one at a time. So how do you personalize content based on what you know about your audience? Through social listening. Building a campaign based on audience insights ensures that you are delivering the right content to the right audience at the right time on the right platform, resulting in the best results for your clients.


NetBase Session
Getting the Most Insights from 51 Months of History
Delving into more social data than ever before is just what NetBase has in store for you! NetBase’s new extended history delivers 51months of data across every social source, enabling you to understand how trends have changed over time to inspire new product ideas, launch new campaigns, develop new pitches and more.
Robyn Lindars, Director, Social Insights, NetBase
Mike Baglietto, Director, Product Marketing, NetBase


Client Session
Anupam Singh, Founder, President, 113 Industries
"Anatomy of a True Insight?"
Do you know the real reason why consumers do not naturally think of Tuna when they are on a high protein diet? Or why college grads really join Facebook and Google? Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons? These are some of the answer you will get to hear from 113 Industries.
Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category.


Lunch


Client Session
Heather Vassar, Strategy and Research, Universal Music Group Nashville
"And the GRAMMY Goes to... Integrating Social Analytics into Conversations around UMG Nashville's Mega Stars"
Join Universal Music Group Nashville as Heather explains how the music label titan tracks audience insights of their biggest stars. From diverse artists like Kacey Musgrave to George Straits, UMG Nashville uses a data-driven approach to inform aspects of their business from artist promotion, album releases, and GRAMMY winning performers.


Client Session
Brandon Chesnutt, VP, Director of Digital & Development, Identity PR
Managing “Oh $%!#” Social Media Moments
In the early days of social media, something as simple as a ranting, unhappy customer could be viewed as a crisis situation. My, how times have changed. Now, companies large and small can quickly find themselves scrambling on social media thanks to rogue employees, operational interruptions, Acts of God or political scandals. So, how can social media professionals plan for the unplannable? And, more importantly, ensure they quickly recover from a crisis? This session will provide key takeaways on how you can beef up your social crisis planning and communications strategies, told through the lens of real companies facing tough, unplanned situations. We’ll walk through real crisis events, the recovery plans put in place, the media's role in spreading the news and the mistakes made when trying to communicate on social channels during a moment of true crisis.



Client Session
Ted Tagalakis, Vice President, Social Media, Intermark Group
"Avoid the Fyre: The psychology behind a successful influencer campaign"
In an every growing digital world its important to understand the psychology that can not only lead to identifying the right influencers but also drive consumer engagements. We’ll dive into the psychological principles that are fundamental in the decision making process and how to use them to your advantage in selecting influencers and putting together successful campaigns.



NetBase Session
"Culture Eats Strategy for Breakfast"
At NetBase, we achieve success when our clients succeed. When it comes to understanding and applying social analytics for maximum effectiveness, you can’t settle. Learn how the NetBase Customer Success Team, available to all clients, fosters a culture of nurturing success through education and responsiveness that you can use to your advantage!
Jenny Estioko, Senior Customer Success Manager



Client Panel

"Developing a Social Savvy Organization"
Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.
Anupam Singh, Founder, President, 113 Industries
Brandon Chesnutt, VP, Director of Digital & Development, Identity PR
Ted Tagalakis, Vice President, Social Media, Intermark Group


Closing Remarks


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HAPPY HOUR RECEPTION: Free and Open to all
Tuesday, March 5
3:45 - 4:30pm


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USER GROUP: NetBase Clients Only
Tuesday, March 5
4:30 - 6:00pm

Following the seminar, you are invited to participate in an exclusive client-only NetBase User Group meeting where you’ll be able to meet with NetBase experts, share best practices and methodologies, learn more about the new and upcoming capabilities, and network with other users.


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NETBASE PRODUCT TRAINING: NetBase Clients Only / Separate RSVP Required
Friday, March 8
8:00am - 12:00pm

We’ll be offering a half-day hands-on training to NetBase users. This is a fantastic opportunity to bring new NetBase users up to speed quickly or hone your skills. Here's what to expect:


Best practices in topic building
- Beyond the basics, showing people effective ways to build category topics, audiences, and trending
- Data questions related to Facebook & Instagram
- How to organize topics – and how they are inter-related to themes
- Case Study in audience building
- Exercise: Topic building
•Themes
- Certified themes, How to use themes in dashboard templates for core use cases
- Dashboard Tips & Tricks
- In Product: Cross-tab explained; Indexing explained
- Exercise: Theme Comparison Dashboard Build
- Exercise: Customer Journey/Customer Care Cross-Tab Analysis
•Data Filtering and Detailed Analysis
- In Product: Alerting & Save Analysis
- Top filters for cutting noise
- Advanced Sentiment Analysis
- Exercise: Category/Trend Analysis

The cost for the training is only $199 and is limited to 15 seats. Please contact Lorraine at lrodvold@netbase.com or your NetBase Account Manager if you need any help determining if this training class is right for you.

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WHY ATTEND?

Bring new ideas and fresh strategies back to your team to enhance your 2019 marketing programs. This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase executive team and each other to share best practices, use cases, and more.

  • Get the skinny on how Artificial Intelligence (AI) can drive fast and accurate social media analytics
  • Learn about cutting edge technology and how brands are staying on top with CX analytics
  • Understand how social measurement strategies deliver more effective marketing programs and higher ROI
  • Learn practical social strategies from thought leaders you can implement today
  • Hear problem solving strategies that unlock new insights for your brand or category
  • Network with the best and brightest in the social listening space
  • Opportunity for 1:1 face time with industry experts and members of the senior leadership team at NetBase
  • Further your career and personal brand from analyst to strategist development
  • Delicious breakfast!


SEE WHY CUSTOMERS LOVE NETBASE




DROGA5 CAPITALIZED ON REAL-TIME SOCIAL MOMENTS WITH NETBASE


NetBase is a global leader in social analytics ranked #1 by industry analyst firms and peer review sites including Forrester, G2crowd, TrustRadius and more. Check out the latest Forrester Wave Social Listening Q3’2018 Report where NetBase is ranked a Leader in Enterprise Social Listening here.


NetBase is the trusted analytics platform for top brands and agencies such as Visa, GoDaddy, Louis Vuitton, L’Oréal, Taco Bell, Coca-Cola, Edelman, Publicis, Kantar, Ogilvy and many more.


Date and Time

Location

Renaissance Atlanta Midtown Hotel

866 West Peachtree Street Northwest

Atlanta, GA 30308

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