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NetBase On Tour: Atlanta

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Renaissance Atlanta Midtown Hotel

866 West Peachtree Street Northwest

Atlanta, GA 30308

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You're invited to join NetBase on the next leg of our seminar tour in Atlanta!

We will be hosting on Tuesday, March 5 from 9:30am-4:00pm at the Renaissance Midtown Atlanta Hotel discussing how social insights can directly impact real business decisions. Breakfast will be served starting at 8:30, so please allow some extra time to arrive and check-in before we get started!

Unlike most of our other NetBase On Tour events, this will be a full-day seminar, packed with sessions from a wide range of brands, agencies and industry experts speaking on a broad set of social analytics applications and real-world case studies. Attendance is free, please just make sure to register at the Tickets button on the top of this page.

Additionally, we will be introducing a User Group Meeting (open to existing NetBase clients only) following the seminar on March 5, as well as a half-day exclusive NetBase Product Training (also open to existing NetBase clients only) on the morning of March 6. Seating for this training is extremely limited, and offered on a first-come, first-served basis. For additional details, check out the agenda below!



Free and Open to all! Please register if you plan to attend.
Tuesday, March 5
9:30am - 3:45pm

8:30 - 9:30am // Check-in and Breakfast

Bob Ciccone, COO & EVP, Products & Technology, NetBase
Welcome Address: The Future of NetBase and the Social Media Analytics Market

Client Session
Evan Nickel, Associate Strategist, Digital, GMR Marketing
"Using Social Listening to Connect Passionate Fans with Powerful Brand Experiences"
Every brand wants to participate in the big events: the Super Bowl, the Grammys, music festivals, and more. Learn how social analytics can identify opportunities to engage your audience and develop lasting connections with the brands they care about.

NetBase Session
Robyn Lindars, Director, Social Insights
"7 Ways to Use Social Analytics to Maximize Brand Impact: Best Practices to Unlock Value Across Your Business in 2019"
Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand?

Client Session
Anupam Singh, Founder, President, 113 Industries
"Anatomy of a True Insight?"
Do you know the real reason why consumers do not naturally think of Tuna when they are on a high protein diet? Or why college grads really join Facebook and Google? Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons? These are some of the answer you will get to hear from 113 Industries.
Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category.


Client Session
Heather Vassar, Strategy and Research, Universal Music Group Nashville
"And the GRAMMY Goes to... Integrating Social Analytics into Conversations around UMG Nashville's Mega Stars"
Join Universal Music Group Nashville as Heather explains how the music label titan tracks audience insights of their biggest stars. From diverse artists like Kacey Musgrave to George Straits, UMG Nashville uses a data-driven approach to inform aspects of their business from artist promotion, album releases, and GRAMMY winning performers.

NetBase Session
Mike Baglietto, Global Head of Product Marketing
"Customer Experience Analytics, Insights that Transform Your Business"

Client Session
Katy Tenerovich, Director, Social Strategy, Fitzco
Right Audience. Right Content. Best Result - Case Study

Client Session

Ted Tagalakis, Vice President, Social Media, Intermark Group
"Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends"
In social media, your success depends on engagement and not necessarily the number of mentions. Identifying influencers and brand advocates is a critical part of your engagement strategy, but the best fit for your brand is not always the obvious choice. Learn how to identify trends and influencers to shape your brand's engagement strategy for winning campaigns that tell your brand story.

Client Panel
"Trends in Social and the Future of Digital for 2019 and Beyond"

Closing Remarks

**Please check back for additional updates to the agenda**


HAPPY HOUR RECEPTION: Free and Open to all
Tuesday, March 5
3:45 - 4:30pm


USER GROUP: NetBase Clients Only
Tuesday, March 5
4:30 - 6:00pm

Following the seminar, you are invited to participate in an exclusive client-only NetBase User Group meeting where you’ll be able to meet with NetBase experts, share best practices and methodologies, learn more about the new and upcoming capabilities, and network with other users.


NETBASE PRODUCT TRAINING: NetBase Clients Only / Separate RSVP Required
Friday, March 8
8:00am - 12:00pm

We’ll be offering a half-day hands-on training to NetBase users. This is a fantastic opportunity to bring new NetBase users up to speed quickly or hone your skills. Here's what to expect:

Best practices in topic building
- Beyond the basics, showing people effective ways to build category topics, audiences, and trending
- Data questions related to Facebook & Instagram
- How to organize topics – and how they are inter-related to themes
- Case Study in audience building
- Exercise: Topic building
- Certified themes, How to use themes in dashboard templates for core use cases
- Dashboard Tips & Tricks
- In Product: Cross-tab explained; Indexing explained
- Exercise: Theme Comparison Dashboard Build
- Exercise: Customer Journey/Customer Care Cross-Tab Analysis
•Data Filtering and Detailed Analysis
- In Product: Alerting & Save Analysis
- Top filters for cutting noise
- Advanced Sentiment Analysis
- Exercise: Category/Trend Analysis

The cost for the training is only $199 and is limited to 15 seats. Please contact Lorraine at lrodvold@netbase.com or your NetBase Account Manager if you need any help determining if this training class is right for you.



Bring new ideas and fresh strategies back to your team to enhance your 2019 marketing programs. This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase executive team and each other to share best practices, use cases, and more.

  • Get the skinny on how Artificial Intelligence (AI) can drive fast and accurate social media analytics
  • Learn about cutting edge technology and how brands are staying on top with CX analytics
  • Understand how social measurement strategies deliver more effective marketing programs and higher ROI
  • Learn practical social strategies from thought leaders you can implement today
  • Hear problem solving strategies that unlock new insights for your brand or category
  • Network with the best and brightest in the social listening space
  • Opportunity for 1:1 face time with industry experts and members of the senior leadership team at NetBase
  • Further your career and personal brand from analyst to strategist development
  • Delicious breakfast!



NetBase is a global leader in social analytics ranked #1 by industry analyst firms and peer review sites including Forrester, G2crowd, TrustRadius and more. Check out the latest Forrester Wave Social Listening Q3’2018 Report where NetBase is ranked a Leader in Enterprise Social Listening here.

NetBase is the trusted analytics platform for top brands and agencies such as Visa, GoDaddy, Louis Vuitton, L’Oréal, Taco Bell, Coca-Cola, Edelman, Publicis, Kantar, Ogilvy and many more.

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Renaissance Atlanta Midtown Hotel

866 West Peachtree Street Northwest

Atlanta, GA 30308

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