NetBase On Tour: Atlanta

Event Information

Share this event

Date and Time

Location

Location

Four Seasons Hotel Atlanta

75 14th Street Northeast

Atlanta, GA 30309

View Map

Event description

Description

You're invited to join NetBase on the next leg of our seminar tour in Atlanta!


We will be hosting on Thursday, March 22 from 9:00am-5:00pm at The Four Seasons in Atlanta discussing how social insights can directly impact real business decisions.


Unlike most of our other NetBase On Tour events, this will be a full-day seminar, packed with sessions from a wide range of brands, agencies and industry expert speaking on a broad set of social analytics applications and real-world case studies. Check out the agenda below!



AGENDA:

At NetBase On Tour: Atlanta, you'll hear from -


Keynote:
Bob Ciccone, COO & EVP, Products & Technology, NetBase
Welcome Address: The Future of NetBase and the Social Media Analytics Market


Break


Customer Session
Shelina Taki, Associate Director, Analytics and Data Science, 180LA
"Fly on the Wall: The Art of Social Listening"
180LA specializes in seeing the world not as it is, but how it could be. When approached to create Postmates' first-ever branding campaign, the agency did some sleuthing and quickly discovered that Postmates is much more than a brand - it's a friend that "gets you". Sometimes listening to and observing people in their everyday routines can make for great creative inspiration.


Customer Session
Anupam Singh, Co-Founder and President, 113 Industries
"How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands"
Hear how 113 Industries uses proprietary technologies built on NetBase and Artificial Intelligence based platforms including IBM Watson to help brands and their agency partners build the next generation marketing playbook. Learn how clients use it to innovate, introduce new products and create winning marketing strategies and campaigns.


Customer Session
Ted Tagalakis, Director of Social Media, Bright Red\TBWA
"Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends"



Lunch



NetBase Session
Elvis Lieban, Director of Social Insights
"Developing a Social Savvy Organization for Better Business Results"


Customer Session
Brad Fay, Chief Commercial Officer, Engagement Labs
"How Your Brand Can Generate the Right Conversations to Enable Your Sales Objectives"
Understand how a complete approach can deliver key insights and conversations that deliver the best customer experiences, resulting in the right opportunities.


Break



Customer Session
Shawn McGahee, SVP Intelligence, Moxie
"Right Audience. Right Content. Awesome Result – Case Study"
Moxie will talk about how we’ve used NetBase to identify audiences to speak to, leveraging audience insight to build custom content and the results that come from this approach. More than the technology we will discuss the people and the process we engage to work this way for our clients.


NetBase Session
Mike Baglietto, Global Head of Product Marketing
"Customer Experience Analytics, Insights that Transform Your Business"


Coca-Cola: Fireside Chat
Katherine Mundy, Senior Social Portfolio Analyst, Coca-Cola
Laura Kegley, Field VP, Account Management, NetBase
Trends in Social - What's in Store for 2018 and Beyond


Closing Remarks



WHY ATTEND?

This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase team and each other to share best practices, use cases, and more.


NetBase is a global leader in social analytics ranked #1 by industry analyst firms and peer review sites including Forrester, G2crowd, TrustRadius and more.

NetBase is the trusted analytics platform for top brands and agencies such as VISA, United Airlines, YUM! Brands, Coca-Cola, Edelman, Publicis, McCann, Ogilvy and many more.


SEE WHY CUSTOMERS LOVE NETBASE

Date and Time

Location

Four Seasons Hotel Atlanta

75 14th Street Northeast

Atlanta, GA 30309

View Map

Save This Event

Event Saved