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Near Field Communication (NFC) The future of Mobile Marketing

Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

Wednesday, January 18, 2012 from 11:30 AM to 1:00 PM (PST)

Santa Ana, CA

Near Field Communication (NFC) The future of Mobile...

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near field communications lunch and learn
 
Please join us on the 18th of January when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.
 
Meeting Topic: Near Field Communication The future of Mobile Marketing
Come learn how to use Near Field Communication as part of your companies marketing program. (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
 

The demand for active and intelligent packaging will reach sales over 2 billion in 2015. TV gives us “push” marketing, Google is “search” marketing; NFC will be the shopper marketing or “need” marketing. Commercials and product information will be in every store and isle with a simple tap of an NFC enabled phone.

 
Near Field Communication (NFC) inserts allow simplified transactions and data exchange with a touch. The pairing of NFC devices uses a smartphone, NFC reader or tablet with an NFC chip for mobile payments (see Google Wallet), video presentations, web links, audio and information automatically.
 
Direct consumer interaction with everyday branded products could fundamentally change consumer marketing with contextual, permission-based, personalized, and real-time customizable experiences both in-store and at the point of use. Products directly enable the use of NFC for location-based marketing, gaming, access to content, social networking, and healthcare
 
In this lunch & learn you will learn about how to use this technology in these markets:

  Brands – Enable one to one marketing, enhance loyalty while protecting counterfeiting.

  Advertising & Marketing Agencies – Innovative campaigns to drive consumer curiosity with unique personalized messaging.

  Retailers – Improve in-store experience with interactive content.

Mobile Network Operators – Connect customers to operator services with premium content
 
 
 
Please join us for this month's seminar on the 18th of January
The lunch & learn will be held at
Dot Fulfillment Services 1801 S. Standard Avenue, Santa Ana, CA 92707
 
Lunch will be served from 11:30 a.m. to 12:00 noon.
Seminar will run from 12:00 p.m. to 1:00 p.m.
There is no cost to attend this event. 
Space is limited to the first 50 to register and you must register in advance
 
Lunch will be graciously provided by
Dot Fulfillment Services
 
 
 
Speakers Bios:
Nick Testanero
Nick Testanero , Director of Sales and Marketing at Cellotape.“We like our customers to buy our product not just on cost grounds, but because we provide the right solutions, allowing us to become more effective,” says Testanero. “At Cellotape, our focus is on new ideas, adding value, and competing in today's challenging marketplace.Since 1987, Nick Testanero has focused on improving manufacturing processes and being a leader on new technologies. As President of Norgren KIP (manufactures fluid control components) he implemented cost-effective products and quality standards for a diverse range of OEM customers in the medical equipment, food processing, automotive, and industrial equipment sectors. As Director of Sales and Marketing at Cellotape, he brings the same strong background to develop innovative solutions. Cellotape is a leading manufacturer of technical adhesive products partnering with businesses requiring labels, overlay panels, nameplates, and components engineered to exact specifications. ” 

 

 

 

 

 
Dot Fulfillment Services is a full service fulfillment, mailing, 3PL and product  distribution  warehouse located in Orange County California
Have questions about Near Field Communication (NFC) The future of Mobile Marketing? Contact Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

When & Where


1801 S Standard Ave
Santa Ana, CA 92707

Wednesday, January 18, 2012 from 11:30 AM to 1:00 PM (PST)


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Organizer

Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

This group is open for all past and current corporate and individual marketing and advertising professional members of the Orange County Marketing Community. All monthly lunch & learn events are hosted at Dot Fulfillment Services located in Santa Ana, California. Dot Fulfillment provides marketing, advertising and promotional fulfillment services.

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