$10

NC Farmers Market Manager Workshop - Nov. 8

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YMCA Blue Ridge Assembly

84 Blue Ridge Assembly Drive

Black Mountain, NC 28711

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Refunds up to 7 days before event

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Description

RAFI will host a full-day workshop for farmers market managers November, 8.

November 8, 10am – 4:30pm, YMCA Blue Ridge Assembly, Black Mountain, NC

The workshop is intended for market managers, board members, vendors, or anyone actively involved with the management and operation of a farmers market. There is space for 30 people so we ask that no more than two representatives from each farmers market attend.

Workshop Agenda

10:00am: Introductions and Overview of Day

10:30am: EBT at Farmers Markets: How to get started, strategies to improve EBT program, and incentive program development

11:45am: Farmers Market and Faith Partnerships: How to reach out and develop partnerships with communities of faith

12:15pm: Lunch

1:15pm: Targeted Marketing and Outreach: How to expand beyond your core customer base by identifying new customer groups and fitting outreach and marketing strategies to that group. We'll examine this process through a case study on how to reach out to EBT customers.

3:00pm: Market Manager Roundtable: Networking opportunity with market managers to share challenges, successes, best practices, and ideas for improvement.

4:00pm: Farmers Markets and Outlook of Local Food: What is the future of farmers market? How does it fit into the evolving local food scene? Evaluate where your farmers market is at now and what to consider for the future.

4:30pm: Wrap-up and End

Confirmed Farmers Market Speakers:

- Sandra Sarlinga, Elon Community Church Farmers Market and Piemonte Farm

This workshop seeks to go beyond conventional marketing approaches and dig into how farmers markets can assess their current position and then make strategic decisions to ultimately expand their market’s impact. This may be through targeted outreach to a new customer base, forming unlikely partnerships, or taking steps toward long-term sustainability. Although the workshops are for all farmers market, there will be an emphasis on markets in rural communities.

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Date and Time

Location

YMCA Blue Ridge Assembly

84 Blue Ridge Assembly Drive

Black Mountain, NC 28711

View Map

Refund Policy

Refunds up to 7 days before event

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