NAWBO Small Business Bootcamp 2019
Description
NAWBO NYC invites you to our annual Small Business Bootcamp on Thursday, March 28, 2019. Join us for a day of networking, interactive discussions, and hands-on workshops focused on how to make your business stand out and get noticed.
This year’s Small Business Bootcamp will:
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Answer the question “Why your business should matter to your customers?”
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Build your confidence, generate consistent messaging, while providing a foundation for standing out from your competition
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Grow your business through focused marketing and communication
Come and experience a day of hands-on learning from business leaders who have successfully created and grown their own business. Participate in interactive workshops to create your own business story and communication plan.
SCHEDULE
9:00 am - Breakfast/Registration
9:30 am - Welcome
10:00 am - 1:15 pm - One-on-one Mentoring with SCORE Mentors
10:00 am - Panel Discussion
Your #1 asset is your “WHY” - How do you focus your brand story to captivate and inspire your target audience?
Moderator:
- Petia Abdur-Razzaaq - The Stylista Group
Panelists:
- Hayley Berlent - The Additive Agency
- Rebecca Maxwell - Asentiv New York
- Helena Escalante - EntreGurus
- Connie Chi - The Chi Group
- Nicole Centeno - Splendid Spoon
11:20 am - Brand Work Session
Create/Refine YOUR own business story
Facilitators:
- Charle-John Cafiero - CJC Strategists
- Nicole McGarrell - Sunny Day Marketing
- Hayley Berlent - The Additive Agency
- Laura Allen - The Pitch Girl
12:50 - Storython - Share what you Learned during our Brand Work Sessions
1:15 pm - Lunch
2:30 - 3:30 pm - One-on-one Mentoring with SCORE Mentors
2:30 - Roundtables
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Topic: Getting Press and PR
Leader: Lauren Banyar Reich - LBR PR -
Topic: Getting Speaking Engagements
Leader: Marquette Grant - Get That Book Done -
Topic: Building a Referral Network
Leader: Ivy Slater - Slater Success Coaching -
Topic: Facebook/Instagram Ads (include Measurement)
Leader: Rachel Ford - Ford Media Lab -
Topic: Photography and Social Media
Leader: Alyssa Peek - Peek Photo Art -
Topic: Content Marketing
Leader: Jody Sutter - The Sutter Company -
Topic: Getting your story out
Leader: Chae O’Brien - Thought Bakery -
Topic: Digital
Leader: Mary Tan - SCORE
4:00 pm - Conclusion and networking