NAWBO NYC invites you to our annual Small Business Bootcamp on Thursday, March 28, 2019. Join us for a day of networking, interactive discussions, and hands-on workshops focused on how to make your business stand out and get noticed.

This year’s Small Business Bootcamp will:

1. Answer the question “Why your business should matter to your customers?”
   
   

2. Build your confidence, generate consistent messaging, while providing a foundation for standing out from your competition
   
   

3. Grow your business through focused marketing and communication

Come and experience a day of hands-on learning from business leaders who have successfully created and grown their own business. Participate in interactive workshops to create your own business story and communication plan.

SCHEDULE

9:00 am - Breakfast/Registration
9:30 am - Welcome
10:00 am - 1:15 pm - One-on-one Mentoring with SCORE Mentors
10:00 am - Panel Discussion
Your #1 asset is your “WHY” - How do you focus your brand story to captivate and inspire your target audience?

Moderator:

• Petia Abdur-Razzaaq - The Stylista Group

Panelists:

• Hayley Berlent - The Additive Agency
• Rebecca Maxwell - Asentiv New York
• Helena Escalante - EntreGurus
• Connie Chi - The Chi Group
• Nicole Centeno - Splendid Spoon

11:20 am - Brand Work Session
Create/Refine YOUR own business story

Facilitators:

• Charle-John Cafiero - CJC Strategists
• Nicole McGarrell - Sunny Day Marketing
• Hayley Berlent - The Additive Agency
• Laura Allen - The Pitch Girl

12:50 - Storython - Share what you Learned during our Brand Work Sessions
1:15 pm - Lunch
2:30 - 3:30 pm - One-on-one Mentoring with SCORE Mentors
2:30 - Roundtables

• Topic: Getting Press and PR
  Leader: Lauren Banyar Reich - LBR PR

• Topic: Getting Speaking Engagements
  Leader: Marquette Grant - Get That Book Done

• Topic: Building a Referral Network
  Leader: Ivy Slater - Slater Success Coaching

• Topic: Facebook/Instagram Ads (include Measurement)
  Leader: Rachel Ford - Ford Media Lab

• Topic: Photography and Social Media
  Leader: Alyssa Peek - Peek Photo Art

• Topic: Content Marketing
  Leader: Jody Sutter - The Sutter Company

• Topic: Getting your story out
  Leader: Chae O’Brien - Thought Bakery

• Topic: Digital
  Leader: Mary Tan - SCORE

4:00 pm - Conclusion and networking