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NAWBO-LA Virtual Connects: Know Your Brand, Grow Your Business

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Your brand is more than just a logo and color scheme, when you put it to work, it is a powerful blueprint to keep your business trajectory on track as you grow and expand professionally and personally.

Join us on October 26 as Creative Branding Designer, Tamara Gould, guides us through Foundational Branding and shares tips on how about how to make your brand work for you!


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Tamara Gould is a creative branding designer and visual communications specialist. In 2003, she launched Waking State Design, a full-service, boutique design firm in Los Angeles, specializing in visual branding, storytelling, graphic design for marketing and online media, signage and wayfinding, and illustration.

Waking State’s authentic branding solutions work because they discover and allow their clients’ own magic to take life through logical and intuitive exploration. Research, open communication, intuition, and an organic process, are key to their work in the creation of meaningful visual languages that span across all media for her broad range of clients and projects.

Educated at UCLA with a BA in Fine Art and a certificate from the Santa Monica College of Design, Art and Architecture, Tamara has worked for some of the creative visionaries of our time, including Deborah Sussman of Sussman/Prejza, and The Jerde Partnership International, both ground breaking design and architectural firms of their time.

Tamara's education and practice as an artist informs Waking State's aesthetic, design authenticity, and open-minded approach to each situation. She continues her love of painting, drawing and storytelling, living and working in magical, inspirational, Topanga Canyon, with her husband, artist, Juan Rojas Aguilar, and their daughter.


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NAWBO-LA is the premier women business owner organization that represents and advocates on behalf of the more than 736,000 women business owners in the greater Los Angeles area. 

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