Navigating the Maze of Data and Analytics

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The Danby Gathery

1774 Danby Road

Cornell University

Ithaca, NY 14850

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Event description
Nicole Moreo, Senior Vice President, Analytics at Ketchum leads attendees through the maze of data and measurement.

About this Event

In this session, Nicole Moreo, Senior Vice President, Analytics at Ketchum, will lead attendees through the first steps in a measurement journey. From mapping goals, to deciding on data inputs, outputs and outcomes, a measurement framework is the first step to success. However, in a time when there is so much data and increasingly short timelines, it can be difficult to figure out where to start. All participants will leave the session with tools and steps to create a Measurement Framework and recommended next steps utilizing best practices from AMEC - the International Association for the Measurement and Evaluation of Communications.

Location:

The Danby Gathery, 1774 Danby Road, Ithaca, NY

Ticket prices: $15 PRSSA; $20 PRSA Members; $25 Non-PRSA Members

**Two-for-One Special: Attend our October 10 and October 15 events for a special rate: $25 PRSSA; $30 PRSA/Cornell Affiliate; $40 Non-PRSA/Cornell Affiliate

About the Speaker

Nicole Moreo is SVP, Analytics at Ketchum and the North American Chapter Chair and International Board Member for AMEC (The International Association for the Measurement and Evaluation of Communications.)

Moreo has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy optimization and business outcomes for her clients. Moreo's expertise and focus lies in being able to tell a holistic data story for all her clients across their audience’s journey. She integrates data points from traditional media, social media, web analytics, search engine optimization, primary research, digital ads, and CRM to identify the trends and insights that lead to smart and sophisticated strategies and support ongoing efforts.

Moreo leads Analytics function for the Food, Ag and Ingredients, Retail, CPG, Transportation, and Wellness sectors at Ketchum. Using the latest ideas in digital, statistical, analytical and market research, Nicole is known for moving beyond the basics to uncover a truly innovative analytics approach that supports a program before, during, after and beyond.

Prior to joining Ketchum, Moreo built the Analytics practice at Peppercomm, a communications agency based in New York with offices in San Francisco and London. Moreo oversaw a team of data scientists, analysts and researchers that worked to connect strategy, tactics, audiences, and results for clients across a variety of industries.

Moreo is a frequent speaker at events and conferences where she focuses on the future of research and analytics, and the critical role it plays in the evolving strategic communications and marketing landscape. Previous speaking events include: BMA (Business Marketing Association), PRSA, Social Media Week, IPR Bridge Conference, ACC Forum, IPR Measurement, AMEC International Summit, Ragan PR Measurement, and PWorld.

Moreo is Chair of AMEC North America and was named as one of the top 25 innovators in America by the Holmes Reports in 2016.

Date and Time

Location

The Danby Gathery

1774 Danby Road

Cornell University

Ithaca, NY 14850

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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