NAVIGATING THE GALLERY LANDSCAPE with Svea Lin Soll

Join curator and consultant Svea Lin Soll for her masterclass, Navigating the Gallery Landscape—a practical, insight-driven session designed to help artists understand how galleries operate today and how to position their work within the broader art ecosystem.

This 90-minute workshop will cover:

• A conceptual framework to help you understand your place in the art world
• A big-picture look at the current art and gallery market
• What galleries are considering during this moment of transition and economic uncertainty
• How to identify galleries that align with your practice
• Materials checklists and professional readiness tips
• Approaches for contacting galleries with clarity and confidence
• …plus much more.

The session includes a Q&A and a companion guide to support your continued professional growth.

$55 for BAC Members (must be a current member and use member code)
$75 for Non-Members (general public)

The Google Meet link will be shared upon registration. Please email info@berkeleyartcenter.org or call (510) 644-6893 with any questions regarding membership status and access to the workshop link.

ABOUT SVEA LIN SOLL

Svea Lin Soll is an art consultant and community-minded independent curator with 20+ years of experience connecting people to art. For private collectors and corporate clients, she provides expert consulting on art acquisition, commissions, and long-term collection strategy. With an artist-first approach and a strong ethical framework, she helps clients build collections that align with their values while holding long-term significance. Her approach centers on supporting local arts communities while staying attuned to the social and cultural shifts shaping our world. For artists, she coaches with over 25 years of experience across museums, community arts organizations, commercial galleries, consulting firms, and independent curating, offering grounded insight into the art world. Svea helps artists cut through the noise, clarify their direction, and build customized action plans to stand out and thrive professionally.

ABOUT BERKELEY ART CENTER

Berkeley Art Center (BAC) is a hub for artistic exploration and community building, championing the work of Bay Area artists and curators. Located in Live Oak Park in North Berkeley, we make contemporary art approachable at an intimate scale while serving diverse communities through exhibitions and artist-conceived events, workshops, and programs. Since its founding in 1967, BAC has exhibited work by important local figures such as Enrique Chagoya, Mildred Howard, Hung Liu, Jim Melchert, Taraneh Hemami, Lava Thomas, and David Huffman and Carrie Mae Weems, among others.

Berkeley Art Center contact: Marthe Benoit, Gallery Manager, info@berkeleyartcenter.org, office: (510) 644-6893