No marketing strategy is complete without a content marketing component. Amber Cooleen, Senior Portfolio Marketing Manager of IEEE GlobalSpec, will show you how to start 2017 off right with a winning content marketing plan based on the 4 pillars of content.
Learn what pitfalls to avoid and why "build it and they will come" does not work. Find out the latest trends in content marketing and how to apply those to your business. Also, walk away with how to set goals and quantify success for your content marketing strategy.
- Understand the 4 pillars of content and how to apply them to your marketing efforts
- Dos and don’ts of a successful content marketing plan
- Top challenges of content marketing and how to overcome
About the Speaker:
Amber Cooleen is Senior Portfolio Marketing Manager for IEEE GlobalSpec. In this role, she oversees all content creation, sales enablement, thought leadership, branding/messaging, public relations, and advertising designed to reach and engage an audience of industrial marketers.
Amber has been with IEEE GlobalSpec, the world’s largest online destination for engineers, since 2005. Prior to joining the company, she held communications leadership roles with the Century 21 Real Estate Corporation.
Amber holds a BA and MA in Corporate & Organizational Communications degree from Fairleigh Dickinson University.
Lunch will be served.