San Francisco, California
London, United Kingdom
How Marketers Shift to the Consumerism of Healthcare
As consumers make more and more decisions about their healthcare, healthcare marketers are adapting their strategies at light speed. Come hear a distinguished panel of healthcare marketers and consultants present their views on the seismic changes and how they’re navigating the changing healthcare landscape.
You’ll learn how marketing is changing as:
- High-deductible health plans are influencing consumers’ decisions
- Healthcare delivery systems are right-sizing care
- New models are disrupting the healthcare marketplace
Hal Hassall, Interim Executive/Consultant who has worked with SmileDirect Club, Diabetes Care Club and Songbird Hearing
Nicole Provonchee, VP of Marketing & Communications at MissionPoint Health Partners, the Ascension ACO
Celina Burns, Consultant to Healthcare Bluebook
Mark Lee Taylor, Director of Communications for HCA’s Clinical Practices Group
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