San Francisco, California
London, United Kingdom
The Grand Ole Opry’s Secrets to Using Storytelling for Impact
With names like Minnie Pearl, Johnny Cash, and Little Jimmy Dickens as invaluable parts of the Grand Ole Opry’s history, and personalities such as Loretta Lynn, Vince Gill, and Darius Rucker comprising the Opry family today, the show’s stories are front and center and utilized today via backstage tours, video content, social media, and an extended retail collection.
Dan Rogers, senior marketing manager for Grand Ole Opry, will share first-hand some of the surprising, touching, and humorous stories that keep fans engaged. Additionally, attendees’ take-aways will include “5 Opry Tips for Using Storytelling to Stand Out in a Crowd” that any brand can begin utilizing immediately.
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