£0 – £150

Nailing social media for small business: How to build loyal customer base

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Location

Athelney House

161 – 165 Greenwich High Road

London

SE10 8JA

United Kingdom

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Refund Policy

Refund Policy

No Refunds

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Description

PLEASE NOTE: THIS WORKSHOP IS LIMITED TO 6 PARTICIPANTS ONLY

WHO THIS WORKSHOP IS FOR:

Are you thinking of running social media for your business but you’re not sure where to start or what to do next?

Or are you doing it already but you feel a bit lost and overwhelmed? Perhaps you’re not sure what to post or whether it benefits your business at all? Do you sometimes wonder if you’re doing it right or you’re just wasting your time?

If so, then this workshop is for you.

WHAT MAKES THIS WORKSHOP SPECIAL:

This workshop will include presentations as well as practical exercises aimed specifically at your business. The small group size (6 people only!) ensures that you get a proper learning experience.

WHAT YOU WILL LEARN:

In order for your business to take full advantage of social media, you will learn:

1. How to reach the right people (in the right way)

2. How to turn people not just into one-time customers but into loyal brand ambassadors

3. Which social media platforms to choose for your business.

(MUCH) MORE DETAILS ABOUT THE WORKSHOP:

1. Designing a strategy around your audience

If you are going to reach people that are actually your target customer you need to first define who they are. Once you know this you can design effective strategies to reach them and convince them to buy from you.

In order to define your target customer it’s crucial to develop profiles of your customers called user/buyer personas. In this session, you’ll learn everything you need to know about personas, what they look like, why they are important and how to create your own.

We’ll also be getting practical and you’ll work on creating a persona for one of your customers from scratch.

2. Establishing a sociable brand

By adding value and building relationships you establish trust with your target audience and turn people into loyal brand ambassadors. But how do you go about doing this?

It’s crucial to share the right content and have the right conversations in the right way. But it can be hard to know where to start. Knowing what to share, what to say and how to say it can be daunting.

In this session, we’ll go through a framework for building a sociable brand that communicates your brand’s essence whilst building authentic relationships with your customers. Your sociable brand guides the rest of your social strategy from using the right hashtags and finding the right influencers to creating and sharing the right content.

You will come out of this session with your very own unique sociable brand to take forward that will help guide your future strategy.

3. Deciding which platforms to prioritise

It can be tempting to have a presence on every social media platform but unless you’re a big brand that’s rarely a manageable commitment. It is time-consuming to design and deliver social media strategies and each platform is different so requires a unique approach.

It’s crucial to choose the right ones for your brand but it can be difficult to prioritise. What if you choose wrongly?

In this session, you will learn the basics of social, search and messaging platforms and will gain insights into who uses each social media platform and why. You will then learn the process for prioritising platforms based on your brand, target audience, budget, and resource.

You will come out of this session with a clear idea of which platforms to prioritise and why.

FAQs

What are my transportation/parking options for getting to and from the event?

If you're using public transport, the nearest station is Greenwich DLR/train station (about 100 meters away).

If you're driving, there is a small car park in front of the venue but the space cannot be guaranteed.


What's included in the price?

The price includes refreshments (tea/coffee/water and biscuits) as well as Eventbrite booking fee.


How can I contact the organizer with any questions?

You can contact Ewa Diebel via email: info@greenwichdiary.co.uk

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Date and Time

Location

Athelney House

161 – 165 Greenwich High Road

London

SE10 8JA

United Kingdom

View Map

Refund Policy

No Refunds

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