This festival celebrates the history and revitalization of the historical Broadway Street, located in the heart of Myrtle Beach. Broadway Street is home to many of the beach's first businesses and Myrtle Beach's very first road, which still exists today.

This year's Jerk theme is also paying homage to one of the enduring legacies of the fusion of African and Taíno cultures in Jamaica. Jerk style cuisine is savory, sweet, fragrant and flavorful! This method of cooking is a complex blend of seasonings and spices that's sure to give your taste buds a unique experience.

We made it through 2020, we ALL deserve to celebrate life, food and fun— while celebrating the businesses that made it through!

All of Broadway Street, located in the heart of Myrtle Beach, will be shut down for this lively celebration. Adults over the age 21 can enjoy our exclusive Wine Tasting and Hors d'oeuvres featuring 6 unique and distinctive wines during this festival! You'll be able to fill your cup* and learn about the businesses featured at this event!

Food trucks, retail vendors, live entertainment for the family and more will also be showcased down the street for a new and unique community experience in Myrtle Beach!

*Must have proof of ticket purchase ($20) to redeem wristband *Up to 2oz per tasting per person and/or at the discretion of K.E.E.P. Committee.