Musicplus: Skill Building for Musicians
Sunday, May 16, 2010 from 11:00 AM to 7:30 PM (PDT)
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Today's musicians and composers are faced with more demands on our time than ever. In addition to composing, recording and performing, we are now busy fundraising, marketing, crunching data, manufacturing CDs, booking performances, shooting videos...and tweeting about all of it to our fan base.
In one sense, this is a time of incredible opportunity. Musicians have more low-cost tools than ever to promote and distribute our work, even on a global scale. But these opportunities also breed questions: how do we participate? What are the most effective strategies, especially for my genre? Which tasks should musicians take on ourselves and where should we employ help?
Musicplus was a free seminar held in Oakland, CA on Sunday, May 16, giving musicians a chance to sharpen skills and network with other musicians and composers. The event was presented by East Bay Community Foundation, Grants for the Arts/San Francisco Hotel Tax Fund, The San Francisco Foundation, and Future of Music Coalition, a nonprofit musician advocacy organization. This program was made possible with the support of The William and Flora Hewlett Foundation, LINC (Leveraging Investments in Creativity), The James Irvine Foundation, and The Wallace Foundation.
Event is sold out but we had a live webcast available.
all times PT
|11:00 AM – 12:00 PM||Registration and networking light lunch|
|12:00 PM – 12:15 PM||Welcome|
|12:15 PM – 1:15 PM||Plenary Session
Music 2.0: Digital Music Services for Promoting and Distributing Your Work
Thanks to the Internet, there are now a mind-boggling array of tools and services that have been built to help musicians promote, distribute and sell their music. With so many tools at our disposal how does one determine which services work? Which are compensating musicians, labels, and songwriters, and how? How can musicians participate? This session starts with a virtual tour of many of the existing business models and includes a conversation with experts who are involved in some of today's most exciting music-technology platforms.
Thomson Education Director, Future of Music Coalition
|1:30 PM – 2:30 PM||Plenary Session
Hybrid Business Models and the New Economy
|Main conference room
no surprise that today's
musician wears many hats.
In addition to being performers
and composers, we are
often serving as our own
managers, booking agents,
publicists, and promoters.
Additionally, we serve
many roles as representatives
of our communities – as
and catalysts for change.
On what revenue streams
are today's creators depending?
What are the tools, networks,
funding sources, and organizations
that sustain our work?
An artist-driven panel
will discuss hybrid business
models and what's working
in today's economy.
|2:30 PM – 3:00 PM||Networking break in main room
Begin Breakout Sessions, Round 1
|3:00 PM – 3:45 PM||Audience Development 2.0: Social Networking and Data Management|
Breakout Round 1, Session 1
Main conference room
|Join us for a crash course on how to develop audiences by using the various social networks available to you. Additionally, receive practical advice on strategies for managing data to keep your audiences engaged through the use of everything from your email list to online calendars and press release distribution.
Todd Tate 5thbeatle.net, Web and Social Media Management (moderator)
Daniel "Danny Dee" Aguayo Digital Strategist, Digindependent.com
Corey Denis Digital Media Strategist, Not Shocking
|3:00 PM – 3:45 PM||Global Sounds: Touring, Visas and Immigration|
Breakout Round 1, Session 2
There is no doubt that
today's music marketplace
has gone global, which means
many more opportunities
for cross-border collaboration
and performance. But it
is not as easy as booking
a plane ticket and duct
taping your cello case shut.
This session will cover
some of the new opportunities
of international performances
and collaboration, as well
as the challenges associated
with visas, work permits
and logistics, both for
U.S. artists going out of
the country, and artists
entering the U.S. for performances.
|3:00 PM – 3:45 PM||Local Support: Understanding Regional Arts Resources|
Breakout Round 1, Session 3
|Despite the current economic conditions, there are still financial and institutional resources that today's musicians can turn to for support. This breakout will focus on programs that build artists' capacity as entrepreneurs, and how to apply for everything from space grants to fiscal sponsorships and cross-genre collaboration.
Dominique Pelletey Exec. Director, San Francisco Friends of Chamber Music
Emily Sevier Director, Bay Area Initiatives, Center for Cultural Innovation
|3:45 PM – 4:00 PM||Transition
Switch to breakout sessions, round 2
|4:00 PM – 4:45 PM||Presenting Yourself to Presenters, Funders, and Audiences|
Breakout Round 2, Session 1
Main conference room
news is today's musicians
have dozens of affordable
ways to document and present
our work. The bad news
is we are now competing
with an ever-increasing
field of creators for
the limited attention
span of audiences, presenters,
and funders. Now it is
about effective presentation.
This breakout will examine
the nuts and bolts of
presenting yourself to
presenters, funders, and
audiences. How to put
together an effective
press kit. How to attract
and sustain audiences.
How to prepare a strong
work sample, mission statement,
and project description
to, then, present to funders,
radio stations, venues,
investors, labels, press,
and other outlets.
Scott Horton Public Relations and Marketing, Scott Horton Communications
Randall Kline Executive Artistic Director, SFJazz
Lucy Lin Program Associate, San Franciso Arts Commission
Benji Rogers Founder, Pledge Music
|4:00 PM – 4:45 PM||Arts Policy Under Obama|
Breakout Round 2, Session 2
|The 2009 inauguration
of President Obama - coupled
with Democratic majorities
in Congress - meant a
shift in the power dynamic
in Washington, DC. How
are creative industries
faring so far in this
administration? Join us
for an artist-focused
roundup of the major technology,
copyright and policy issues
in play at the federal
level, and an assessment
of the creative community's
role in influencing the
activity on arts, copyright,
and broadband policy.
Jean Cook Director of Programs, Future of Music Coalition (moderator)
Davey D Hip Hop Journalist and Community Activist
Helen De Michiel Co-director, NAMAC
Yolanda Hippensteele Communications Consultant, Arts and Democracy Project
|4:00 PM – 4:45 PM||Home Recording Techniques and Gear|
Breakout Round 2, Session 3
|It has been almost twenty years since ProTools made its debut, ushering in the era of digital recording. More recently, we have seen explosive growth of even more affordable options from Apple's Garageband, to Logic, to Audacity, and SoundForge. Each have given creators more opportunities to record on their own. For those musicians interested in setting up a home recording studio, what are the essential pieces, from software to effects racks to mics? Studio experts will talk about how musicians should allocate limited resources to set up a workable home studio.
Fred Thomas Audio Engineering Instructor and Mentor, Youth Movement Records
Terri Winston Executive Director, Women's Audio Mission
|4:45 PM – 5:00 PM||Networking break in main room|
|5:10 PM – 6:10 PM||Plenary Session
Digital Ducats: Licensing Revenue in the Networked Age
|With technology drastically changing the music landscape, there are suddenly dozens of new ways that artists can generate revenue. In addition to money from traditional CD sales and live shows, there is now income from digital downloads, digital performance royalties from airplay on internet or satellite radio, as well as licensing for film, TV or video games, even merchandising. This session will focus on some of the technical aspects of revenue, including how music is licensed for film and TV, and will explain how you can ensure you collect all the money you are entitled to.
Kristin Thomson Education Director, Future of Music Coalition (moderator)
Michael Ashburne Attorney, Law Offices of Michael R. Ashburne
Bryan Calhoun VP New Media and External Affairs, SoundExchange
Kelleth Chinn Label Director, Rolling Jack Records
Brooke Wentz Founder, The Rights Workshop
|6:10 PM – 6:15 PM||Closing|
|6:15 PM – 7:30 PM||Cocktail party at Cafe Van Kleef|
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