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Music Startup Academy

General Assembly

Saturday, January 19, 2013 from 11:00 AM to 5:00 PM (PST)

Music Startup Academy

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $95.00 $6.22

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Event Details


The Music Startup Academy

Presented by General Assembly and

Saturday, January 19th from 10:00 am to 4:00pm

General Assembly is happy to welcome's popular Music Startup Academy to Los Angeles for the first time in the Academy's two-year history.

As the trade association for the digital music industry, has developed this program to specifically help entrepreneurs, app developers, and music startups to break the barriers of entry into the music business. 

The program aims to teach students how to better understand the interactions between labels and publishers, as well as the basics of product licensing and royalty reporting, content acquisition, business development, and operations.


Program emceed by's Bill Wilson and TAG Strategic's Ted Cohen

10:30 AM  Doors Open
11:00 AM - 11:15 AM

Opening Address
Bill Wilson, VP, Digital Strategy & Business Development,
Ted Cohen, Managing Partner, TAG Strategic 

11:15 PM - 12:15 PM

Label and Publishing Basics for Entrepreneurs
Jason Feinberg, VP, Digital Strategy, Epitaph Records
Jay Cooper, Vice-Chair, Global Media & Entertainment Practice, Greenberg Traurig 

 A deeper dive into the economics of the music industry, including performance rights and understanding the various rights for master recordings and songwriting. We will also go over the various legal issues surrounding music product development.

12:15 PM - 1:15 PM

Music Industry Content Acquisition and Business Development
YiPing Ho, Senior Director of Digital Strategy & Business Development, Warner Music Group
Randy Shefer, Director, Video Games, Film, & TV Music, Sony ATV 

Want Lady Gaga for your music service? A cool product isn't enough. In this segment, we'll go over the "do's and don't's" in licensing vast libraries of major content. Learn the third rails and how to manage navigating around the barriers to entry.

1:15 PM - 2:00 PM Lunch
2:00 PM - 3:00 PM

Getting Under the Hood: Music Operations For CTOs and Developers
Christopher Read, VP, Strategic Operations, Sony DADC
Jeff Wallace, CTO, MediaNet 

Once a deal is done on the legal side, technical teams need to work out content delivery and royalty reporting mechanisms. This course will discuss industry XML standards for content delivery, and royalty reporting, metadata, best practices, and troubleshooting. 

3:00 PM - 3:30 PM

Opportunities in B2B Music Services
Zachary Werner, Digital Strategy, Universal Music Group

Have a service and want to work directly with record labels? Find out what record labels are looking for and the best way to sell your product to them.  

3:30 PM - 4:00 PM

Topspin Meetup
Jeremy Bellinghausen, CEO, Topspin 


Can't make it? Sign up at to stay in the loop on future events and classes.

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Music Startup Academy? Contact General Assembly

When & Where

General Assembly LA
1520 2nd St
Santa Monica, CA 90401

Saturday, January 19, 2013 from 11:00 AM to 5:00 PM (PST)

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General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Learn more at
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